mophie Illuminator Process Generates 3 New Products at MacWorld.- mophie booth: Where Real Life and Dreams Collide - MacWorld Attendees Create and Bring Product to Market Before End of Show - SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- mophie has successfully turned the show floor of MacWorld '07 into an open-source product development space where in less than four-days MacWorld attendees have seen doodled concepts become actual prototypes. The mophie Illuminator illuminator (light box), n a source of light with uniform intensity for viewing radiographs. illuminator the source of light for viewing an object. generated over 100 concepts, three of which were so good that mophie has delivered the promise of not just one, but three finished products at the show. Concepts were 'voted on' by MacWorld attendees and at mophie.com with mophie designers and engineers bringing the winning concepts to production right in the mophie booth where orders are now being taken. And the winners are: The Mueva Schlep schlep or schlepp also shlep Slang v. schlepped also shlepped, schlep·ping or schlepp·ing also shlep·ping, schleps or schlepps also shleps v.tr. Dreamt by: Wm. Marc Salsberry The Schlep is a protective case with storage for your money and credit cards that attaches to any shoulder strap - from a backpack to a Gucci Hobo. Made of durable, ballistic cordura, the Schlep features trademark mophie play through functionality and is designed to hold the new iPhone or a 5th generation iPod. Anticipated retail price is $15.00 The Bevy bevy a flock of birds. Dreamt by: Jared Fiorovich The Bevy is a Wraptor case gone wild. Featuring the best of the mophie Wraptor designed for the iPod Shuffle The smallest and most basic iPod, and the only iPod without a display screen. Designed for people who just want to press start and play their tunes sequentially or at random, the shuffle holds up to 240 songs in 1GB of flash memory. , the Bevy boasts a key chain as well as a built-in bottle opener. The Bevy will be available in March of 2007. Anticipated retail price is $15.00 The mophie Montage montage (mŏntäzh`, Fr. môNtäzh`), the art and technique of motion-picture editing in which contrasting shots or sequences are used to effect emotional or intellectual responses. Dreamt by: Teresa Rivera The Montage is a multi-function iPod photo The iPod photo is an iPod digital audio player designed and marketed by Apple Inc. It was positioned as a premium higher-end spin-off of the fourth-generation iPod classic on October 26 2004. dock. The Montage displays your photos or videos on a touch-screen LCD that also plays your iPod tunes in stereo. Montage also features an alarm clock to wake you up when the party is over. The Montage will fit any iPod (except Shuffle). Retail price and availability to be determined. The Illuminator Process Post-keynote on Tuesday, MacWorld attendees handed in their doodles Doodles can mean the following:
Thursday, Team mophie transformed the booth into a full-scale model shop with branding and packaging of the winning product. Sales collateral was developed. Today, Friday, the products were launched. Due to the cool factor present in all three final products, mophie decided to bring them all to life. MacWorld attendees were introduced to final products in the mophie lounge. Pre-orders are now being accepted. "The Illuminator process has been incredible," says Ben Kaufman, mophie Illuminator. "The reality of harnessing the creativity of 40,000+ attendees has been a mind-blowing thought - I'm so stoked stoked adj. Slang 1. Exhilarated or excited. 2. Being or feeling high or intoxicated, especially from a drug. I didn't even have to drink a Red Bull today - this has taken product development to an amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. new level." About mophie mophie is a developer of innovative, value-added solutions for the digital lifestyle accessory market. The Company was founded in March of 2005 by an 18 year-old optimist with a head full of ideas with the goal to create a funky product development firm built around good people and great ideas. For more information visit www.mophie.com or contact: (iPod is a registered trademark of Apple Computer, Inc) |
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