mindMapp.com Taps the Power of Mind Mapping to Let Knowledge Workers Become Their Own Programmers.

CHICAGO -- mindMapp, Inc. (www.mindmapp.com) in Buffalo Grove, Il., today announced the launching of its groundbreaking new product, mindMapp.com. mindMapp will enable knowledge workers with minimal technical skills - basically anyone who can use a spreadsheet - to quickly build complete custom Web applications using only a mind map.

MIND MAPPING. Mind maps enable users to create easily understood and highly interactive visual representations of complex ideas. Using mind maps to build software solutions is a giant leap from the typical approaches to software development and eliminates many of the barriers to users building their own software solutions. The power of mind maps is being increasingly recognized, as Bill Gates described in a recent Newsweek article: " ... a new generation of 'mind-mapping' software can be used as a digital 'blank slate' to help connect and synthesize ideas and data - and ultimately create new knowledge."

"In the same way that spreadsheets did not try to turn regular people into programmers, mindMapp does not try to turn non-programmers into software developers", says Jonathan Sapir, founder of mindMapp. "Rather, we changed the interface completely so that users don't even think in terms of writing programs."

"mindMapp introduces a unique and innovative development paradigm", says Ron Schmelzer, Zapthink senior analyst. "It is squarely focused at solving the unaddressed issue of enabling casual, informal, and agile business process and composite application development." Industry commentator David Coursey agrees: "mindMapp is a powerful tool that cuts development and deployment time for business applications. When you see it, you think: 'Why didn't I find something like this before?'. It's easy to see how useful it could be in almost any business environment."

"DISPOSABLE" SOFTWARE . "mindMapp is a great tool for attacking 'the long tail' of software", says Dave Schafer, COO of Field Facts WorldWide, an early user of mindMapp. "Being able to quickly build ad hoc web applications that meet a narrow objective, for a relatively small number of users, for a limited period of time - this type of 'disposable' software was never practical before because of the cost and time involved in building it."

Disposable systems are appealing because much of what we do these days needs to be customized to each specific situation. Often these situations are unplanned, need to be addressed immediately, and may only last a very short time. For example, a manufacturing company wants to implement a special incentive program that lasts only a month; or a service company needs to create a custom application to support the needs of a single client or project.

It's tough to justify building these types of systems using traditional methods - this is software built for a limited audience to serve an immediate need. Dan Rich, MIS Director of Weber Marking, a mid-sized manufacturer, puts it this way: "Like most mid-market companies, we have a development backlog that far exceeds our current abilities. It would be great to knock off a number of these without requiring major development efforts, and utilizing the functional expertise of our analysts and superusers. We really need the ability to turn smaller projects around quickly, because the opportunities will pass if we are not agile."

POWERFUL APPLICATIONS. Typical mindMapp applications include the following:

--innovative "docusites", combination document/Web sites that facilitate interactive, collaborative documents;

--multilevel databases and associated screens to capture and display information;

--complete custom Web sites in minutes;

--dynamic, knowledge-based data collection and information delivery functions that provide self-service capability;

--updateable spreadsheets that can be embedded into web pages.

FULLY EXTENSIBLE AND SCALABLE. mindMapp provides an open interface, allowing external developers to build their own services that can be used in the mindMapp environment, or use mindMapp functionality in their own applications. mindMapp runs on the highly scalable Jboss JEMS J2EE platform.

BASED ON MINDJET MINDMANAGER. mindMapp uses Mindjet MindManager Pro 6 (www.mindjet.com) as its starting point. Mindjet is the leading provider of software for visualizing and managing information, with more than 600,000 licenses sold worldwide. mindMapp extends MindManager well beyond its primary function as a desktop productivity and creativity tool.

"mindMapp is a good example of how our partners are increasingly extending the power of Mindjet's visual platform to build innovative software solutions," says Chris Holmes, VP Business Development, Mindjet. "The combination of Mindjet MindManager technology and mindMapp's programming expertise will improve business productivity by giving users tools that work the way they think."

SYSTEM REQUIREMENTS. Microsoft Windows(R) XP; Pentium(R) processor (700 MHz or greater); 256 MB RAM or greater; minimum 200MB disk space; Microsoft Internet Explorer 5.5 or greater.

DEPLOYMENT. Applications developed using mindMapp are immediately deployable on the Web using the mindMapp hosting facility. Optionally, a pre-configured server can be purchased and installed internally.

AVAILABILITY AND PRICING. The product has been in a number of diverse customer environments for the last 6 months, and will be generally available starting today. A non-expiring Starter Kit is available for free, and applications developed with mindMapp can be deployed on the mindMapp hosted server. Pricing starts at $39/month.

ABOUT MINDMAPP, INC.

mindMapp, Inc. is a privately held software company headquartered in Chicago, IL. It was started in 2003 as a response to the growing need for non-technical users to build their own ad hoc, highly customized web applications - without having to become programmers. The goal of mindMapp is to provide an interface that eliminates the highly structured and linear approach to building systems that typical development tools require. mindMapp, Inc. has extensive experience extending the MindManager platform to solve real-world business problems, and mindMapp Professional Services are available for providing training and customized solutions. For more information, please visit www.mindMapp.com .

CONTACT INFORMATION
Jonathan Sapir
mindMapp, Inc.
Direct: [phone]
Toll free: +1 (866) 691-MAPP (6277)
[e-mail]

ABOUT MINDJET CORPORATION

Mindjet Corporation, the leading provider of software for visualizing and managing information, provides applications for business teams to think together, plan together, and work together. Mindjet MindManager, the company's award-winning flagship product with more than 600,000 licenses sold worldwide, is productivity software designed for business professionals working as individuals or in teams at Global 2000 companies. With headquarters in California and operations throughout the world, Mindjet is backed by leading international venture capital firms Investors Growth Capital and 3i. More information is available by calling toll-free 1 (877) MINDJET or by visiting http://www.mindjet.com.

Press Contact:
Hobart Swan
Mindjet External Affairs Manager
Phone: [phone] ext. 134
Mobile: [phone]
Fax: [phone]
E-Mail: [e-mail]