mental images Appoints Randy Ochs VP of Business Development & Sales for North America.

SAN FRANCISCO & BERLIN -- mental images[R], a global leader in rendering software and visualization tools for animators, visual effects artists and professionals who create high quality imagery, today announced they have appointed Randy Ochs as Vice President of Business Development and Sales for North America. He will also join the company's executive team.

Ochs brings nearly 25 years of experience in MCAD, visual product lifecycle, communications and collaboration software to mental images. He has held executive management positions at some of the foremost producers of 3D CAD, Digital Design Communications Solutions and PCM/PLM software suites at such companies as Right Hemisphere, Actify, Agile Software, PTC/InPart Design, Autodesk and IBM/CADAM. In this role, Ochs will be responsible for leading the company's North America Business Development, Sales and Solution Consulting team.

"Randy's extensive experience in field operations, sales management and marketing of 3D visualization and collaboration software solutions makes him an ideal addition to the mental images executive team," said Rolf Herken, mental images' President, CEO and CTO. "He has cultivated many long-standing relationships with key executives and partners from many of the market segments important to mental images as we gain market awareness and penetration for RealityServer[R] here in North America."

Ochs has extensive background across numerous industries including aerospace, automotive, industrial automation, high tech, manufacturing, and consumer goods.

"I have long admired the mental images team and the strong customer loyalty and install base they have created Worldwide with their technology," said Ochs. "This is an exciting time in the industry and I look forward to joining such a visionary team that has the potential to shake up the 3D Visualization and Collaboration world."

Prior to joining mental images, Ochs served as the Vice President of Strategic Alliances and Worldwide Channels for Right Hemisphere, a leading provider of enterprise visual product communication and collaboration solutions, where he developed strategic relationships with Adobe's Field Sales Teams, Microsoft and worked with channel partners such as RAND, CENIT NA and PROSTEP.

Ochs holds a Computer Science degree from Hancock College.

About mental images

mental images[R], founded in 1986, is the recognized international leader in providing component and platform software for the creation, manipulation and visualization of 3D content. Its world leading rendering and other technologies are used by the entertainment, computer-aided design, architecture, scientific visualization, and other industries that require sophisticated images primarily as part of their software products and application services.

mental images is a wholly-owned subsidiary of NVIDIA Corporation with headquarters in Berlin, Germany, a subsidiary in the United States, mental images, Inc., and a subsidiary in Melbourne, Australia, mental images Pty.. mental images has a multinational staff of top qualified engineers exclusively dedicated to basic research and development in the area of 3D graphics and 3D Web Applications and Services technologies. For more information, visit www.mentalimages.com.

Trademarks: mental images[R], mental ray[R], mental mill[R], mental matter[R], neuray[R], iray[R] and RealityServer[R] are registered trademarks and mental mesh[TM], mental queue[TM], MetaSL[TM], Phenomena[TM] and Shape-by-Shading[TM] are trademarks of mental images GmbH, Berlin, Germany, in the United States and/ or other countries. Other product and company names in this document may be trademarks of their respective owners.