mFormation Names Matthew Bancroft as Chief Marketing Officer.EDISON, N.J. -- mFormation[R] Technologies Inc., the leading global provider of complete mobile device management (MDM (Modular Digital Multitrack) An audio recorder that mixes and records multiple tracks of digital audio. The two major MDM technologies are ADAT and DTRS. See ADAT and DTRS. ) software, today announced the appointment of Matthew Bancroft as Chief Marketing Officer. Bancroft will be responsible for ramping up mFormation's world wide marketing efforts and leading the company's product management and business development activities.
"Matthew's business development, marketing strategy experience, and wireless industry knowledge make him an invaluable asset to mFormation as we continue to capitalize on Cap´i`tal`ize on`
v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. recent successes with operators in Europe, Asia and the Americas," said Mark Edwards, mFormation's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "His proven ability to build effective messaging and drive worldwide initiatives will help us strengthen our position as the global leader in mobile device management solutions."
"With a large and rapidly growing customer base and the most sophisticated and proven technology in the market, mFormation has become the global leader for mobile device management solutions," said Bancroft. "I look forward to helping mFormation grow their lead in the mobile device management market as they help mobile operators and service providers gain control of the rapidly changing mobile environment, break into new markets and meet the changing needs of their customers."
Bancroft comes to mFormation with more than thirteen years of marketing, business development and telecommunications experience. Most recently, he ran business development for Flarion Technologies, a leading-edge, venture-backed, mobile broadband technologies company that was recently acquired by Qualcomm, playing a key role in their strategy and rapid growth. His experience also includes helping a wide range of companies develop and execute business strategies for Evercore Partners and Bain and Company. He holds an MBA MBA
Master of Business Administration
Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration from Harvard University, Boston MA, and received his Masters of Engineering and BA in Manufacturing Engineering from Cambridge University, UK.
mFormation Technologies Inc. is the global market leader in mobile device management (MDM) software, offering a complete solution that enables mobile operators to rapidly accelerate their data revenues and reduce support costs. mFormation's market-leading mFormation SERVICE MANAGER[TM] suite is the most comprehensive, flexible and integrated mobile device management software solution in the industry, providing a suite of integrated solutions for OMA (1) See Object Management Architecture.
(2) (Open Mobile Alliance Ltd., La Jolla, CA, www.openmobilealliance.org) An organization formed in June of 2002 by the consolidation of the WAP Forum group and the Open Mobile Architecture Initiative. DM configuration, OMA DM FOTA (Firmware Over The Air) The process of updating the firmware in cellphones and other wireless handheld devices by an over-the-air code transfer. Bitfone Corporation (www.bitfone.com) pioneered the technology and was acquired by HP in 2007. , diagnostics, enterprise management, smartphone application management (including Linux, Microsoft Windows Mobile, RIM, Palm OS, and Symbian OS devices), security management, and customer experience management.
Headquartered in Edison, New Jersey Edison Township (usually known as Edison) is a township in Middlesex County, New Jersey, United States. As of the United States 2000 Census, the township had a total population of 97,687, making it at the time the fifth largest municipality in New Jersey. As of the U.S. , with US offices in Kansas City, Atlanta, Seattle and Chicago, mFormation also has offices in the UK, Germany, Spain, Italy, India, China, and Japan, as well other parts of Asia and South America. mFormation is a privately held company privately held company
A firm whose shares are held within a relatively small circle of owners and are not traded publicly. funded by Battery Ventures, Carmel Ventures, Alex Brown Venture Partners, Intel Capital [NASDAQ NASDAQ
in full National Association of Securities Dealers Automated Quotations
U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : INTC INTC Intel (NASDAQ symbol)
INTC Interrupt Controller ], Kingdon Capital and North Bridge Venture Partners. mFormation's platform has been licensed to leading operators in Asia, Europe and the US. Contact mFormation on the Web at www.mformation.com.
mFormation and the mFormation logo are registered trademarks of mFormation Technologies, Inc. All other trademarks, registered trademarks and brand names are the property of their respective owners.