leisureplanet.com and libertytv.com Sign Strategic Alliance; leisureplanet.com adds European television marketing to B2B hotel program through collaboration with libertytv.com.Business Editors LONDON and BRUSSELS, Belgium---(BUSINESS WIRE)--June 6, 2000 leisureplanet.com, a leading international leisure travel e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. company, that is majority owned by Leisureplanet Holdings (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : LPHL), and libertytv.com, the European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. multimedia travel network, have joined forces to share travel content and marketing resources. This will enhance leisureplanet.com's business to business hotel program by adding television to the web marketing platform already available to hotels belonging to leisureplanet.com's MasterKey program. Through the alliance, leisureplanet.com and libertytv.com will also gain additional product inventory tailored to the European market. Travellers are able to better identify hotels they believe will suit them and can choose with more confidence when presented with photographs and visual information. leisureplanet.com provides the opportunity for its hotel partners to give customers an enhanced visual experience through libertytv.com's TV channel. Selected leisureplanet.com hotels will gain 30-second video spots on LibertyTV.com as part of destination-specific travel programming to be broadcast throughout Europe. This new initiative adds to the benefits already available to leisureplanet.com's hotels through offerings such as HotelSupplyGroup.com and their listing in leisureplanet.com's hotel section on its websites. The agreement also involves an exchange of rich content aimed at enhancing the companies' websites. libertytv.com's online properties will carry the leisureplanet.com Travel Guides covering over 180 destinations around the world. leisureplanet.com has the option of posting libertytv.com's video content on its leisure travel sites. leisureplanet.com's Chief Executive Officer, Pierre Kleinhans said, "Consistent with our global strategy, the agreement with libertytv.com is an example of the alliances leisureplanet.com is seeking in order to bring services to our customers in Europe on multiple electronic platforms. This distribution approach will also deliver high value benefits to leisureplanet.com independent hotels." Lotfi Belhassine, chairman of libertytv.com said: "We are delighted to work with leisureplanet.com in exchanging content and products on the web and through other channels. This perfect combination of communication channels allows liberty hotels and leisureplanet.com hotels to reach more efficiently a wider audience of travellers." About libertytv.com libertytv.com is the first pan-European multimedia network dedicated to travel and tourism using the most advanced technology in communications. This includes TV, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and call-centres. This system helps consumers to book packages, airline tickets and hotels for all the destinations seen on TV. The offers are advertised on both TV and the Internet and are sold on-line as well as via their call-centres. This system also allows the tourist products and services suppliers to reach a large number of consumers in Europe and to provide them with video-images and multimedia information. libertytv.com's shareholders include Lotfi Belhassine and the management team of the company, Banque Degroof, e-Laser sa, Communication Marketing Services, Trust Capital Partners nv, Industrielle des Cytises sa, Digital Ventures II Ltd, Sofinnova Capital III FCPR FCPR Fonds Communs de Placement à Risques (French: Venture Capital Fund) FCPR Florida Center for Prevention Research (Florida State University) , Flanders Language Valley Fund CVA CVA abbr. cerebrovascular accident CVA, n See accident, cerebrovascular. CVA cerebrovascular accident. CVA Cerebrovascular accident, see there , Global Retail Investors Retail Investor Individual investors who buy and sell securities for their personal account, and not for another company or organization. Notes: Retail investors buy in much smaller quantities than larger institutional investors. SCA (Single Connector Attachment) An 80-pin plug and socket used to connect peripherals. With a SCSI drive, it rolls three cables (power, data channel and ID configuration) into one connector for fast installation and removal. , GIMV and Deficom. libertytv.com controls Thema Vision Group, a Belgian company listed on Euro.NM Belgium. About leisureplanet.com leisureplanet.com is a leading international leisure travel e-commerce company working to deliver the ultimate leisure travel experience to travellers. leisureplanet.com is committed to achieving global leadership in online travel through localised localised - localisation websites in the U.S.A., Europe and other international markets. The service offers more than 180 guides and provides reservations for flights, cruises, hotels and rental cars, supported by multi-lingual customer service call centres and e-mail. leisureplanet.com offers unique experiences like browsing See browse. through the world's largest database of hotel images (over 60,000) as well as photographic tours of chosen destinations. leisureplanet.com's leisure travel services are available on websites operated by CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , Yahoo!, Lycos Bertelsmann and Infospace.com. leisureplanet.com is majority owned by Leisureplanet Holdings Ltd. (Nasdaq: LPHL), a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. . leisureplanet.com's minority shareholders include Europ@Web and CNN. |
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