laga Continues Expansion Strategy with Addition of Lime.

NEW YORK -- laga, a design and innovation partner to the world's leading companies, announced today that it has expanded its capabilities by adding the creative talent of Lime Ltd., a brand design firm with offices in New York. The announcement follows laga's acquisition last April of One80 Design in New York and likewise expands laga's ability to offer its clients creative talent to help them meet their business objectives.

The addition of the creative network and skill of Lime Ltd. significantly strengthens laga, as progressive companies continue to recognize that good design is good business and critical to successful marketing. Lime specializes in package design, corporate identity and name generation for iconic brands with clients such as Seagram's, Colgate-Palmolive and Arm & Hammer. Lime has earned a stellar reputation for creative solutions that deliver powerful marketing results. Lime was founded in 1999 by British designers Nick McGreevy and Peter Johnson. As part of a seamless integration, the two have joined laga as Vice Presidents. They bring with them a combined 40 years of experience working in both the United States and Europe on brand and package design.

Of the deciding factors in acquiring the creative talent of Lime, laga's Chief Executive Officer Jim Barrett explained that he was impressed with the firm's fresh, exciting and creative culture, consistent with that of laga, and the shared view that great design is measured by financial results at shelf. "Acquiring such a talented creative group in New York is tremendously exciting, and further strengthens the incredible depth and talent that we offer to Northeast clients," said Barrett.

Under the terms of the agreement, Lime's former clients will be serviced as laga clients effective immediately. Lime will remain in its current space at 9 Desbrosses Street in Tribeca for the foreseeable future.

"This is a critical time in our industry's history, when innovation and design are at the forefront of every business leader's mind," said McGreevy. "laga's ability to offer clients the most advanced and complete package in branding services, from new product innovation and consumer research through the creative process and up until the point of the ink hitting the paper, is unparalleled in our industry.

"I'm very excited at the prospect of growing laga's New York presence. laga is a firm with a long and illustrious heritage that now is redefining the industry."

Johnson adds: "Joining forces with laga is very exciting, as it affords us the distinct advantage of offering clients the superior integration of innovation, structure and branding, essential to keeping their brands front-of-mind for driving financial success."

This latest move is part of Barrett's commitment to aggressively grow laga, and he plans more strategic acquisitions in the future to continue to build the firm's design capabilities and geographic coverage. "This industry is ripe to bring together complementary design talent that offers robust solutions to clients."

laga is a design and innovation company that creates brands, products and packaging solutions for financial results. The firm leads highly collaborative projects in global initiatives through its teams in Chicago, Cincinnati and New York, and its alliance with 15 of the world's top design firms: the International Design Partnership(R). For more information, please visit www.laga.com.