ipsh! Announces 300th Cell Phone Marketing Campaign in the United States with New Tom Hanks Film.

SAN FRANCISCO -- Market-Leading U.S. Based Firm Celebrates Its 3rd Year of Business and Record Number of Annual Deployments with a Special Event on Sunday, October 24th at CTIA Conference in San Francisco, CA

From after-hours clubs, to bands, to brands, and now a major U.S. election, the evolution of the quirky and innovative shop known as ipsh! has evolved into one of the major players in the mobile marketing industry of the United States. In celebration of its 300th campaign for Tom Hanks' new film Polar Express, the company will host its third anniversary party at a special event at 111 Minna in downtown San Francisco during the CTIA IT and Entertainment Conference.

The SF-based technology-marketing firm began its first implementation by notifying tastemakers in urban areas of special events that occurred after the normal hours of business for many nightclubs and bars across New York and San Francisco.

After attracting the attention of Universal Music Group, ipsh! developed the first-ever mobile campaign for a U.S. record label for rapper Nelly. The campaign was widely hailed as one of the most successful U.S. implementations, as it enabled Nelly to move from #11 to #3 on popular music request program, 106th and Park on BET.

Since then ipsh! has enabled over one hundred (100) mobile music campaigns including Alanis Morrisette (Maverick), Alicia Keys (J), Avril Lavigne (Arista), Britney Spears (Jive), Busta Rhymes (J), Godsmack (Universal), Greenday (Reprise), Hoobastank (Island), Jay Z (Roc-A-Fella), Jewel (Atlantic), LL Cool J (Def Jam), Lloyd (Def Jam), Madonna (Warner Bros.), Radiohead (Capitol/EMI), Ruben Studdard (J), and Wyclef (BMG).

In 2003, ipsh! launched its consumer brand division and has since worked with clients such as Dunkin Donuts, Budweiser, Kelloggs, and Starburst. In the vertical of politics, ipsh! 's tier-1 clients prefer to remain anonymous until after the November 2nd general election.

Now the firm is delivering a new solution ipsh! ! Push, which gives clients access to a double-opt in database of 4MM subscribers with demographic and psychographic targeting. Elizabeth Arden was the first brand to successfully implement this technology for its Britney Spears product line.

"America has accepted that mobile marketing is a crucial element to an overall effective outreach program. Mastering the mobile consumer experience is like chasing the sun, we travel a never-ending pursuit and enjoy the journey," states ipsh! President Nihal Mehta.

About ipsh! :

ipsh! is the U.S. leader in developing and deploying mobile marketing strategies for the U.S. market. The company's proprietary PRISM platform spans several marketing technologies including alerts, promotions, ringtones, logos, pictures, wallpapers, screensavers, games, real-time voting/polling, chat, interactive TV, SMS and MMS, or multimedia messaging services. (www.ipsh.com)

For more information on ipsh! , or its CTIA event, please contact: Vijay S. Chattha / VSC Consulting / [e-mail] / 415-305-6041