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iotum(TM) Launches Relevance Enabled Channel Partner Program.


Mobile Professionals and Small Businesses to Have Access to iotum Through Worldwide Network of Partners

OTTAWA, Ontario & DALLAS -- At Astricon Dallas today, iotum (http://www.iotum.com/) announced the on-demand availability of its award-winning Web 2.0 Call Management Applications, including its flagship iotum[TM] Relevance Engine[TM], through a worldwide channel partner network of Service Providers, System Integrators, and telephony Value-Added Resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. . The iotum Relevance Engine is the industry's first call management platform to intelligently assess the relevance of any call, and to automatically route that call to the most appropriate destination.

iotum's Relevance Enabled Channel Partner Program provides opportunities for partners to boost margins and increase revenues by deploying new, revenue-generating services to their customers based on the iotum Relevance Engine. The iotum Relevance Enabled Partner Program provides partners with recognition as an iotum certified See certification.  partner, lead generation programs, joint marketing opportunities, development seats, and additional revenues and market development funds MDF or Market Development funds are funds given by the sale or marketing department from a vendor to help a partner to sell its products or to market its brand. Also named "coop budget" as cooperative budgets. .

"From the day iotum was founded, we have envisioned iotum being available to all users of cell phone, landline Land based. Refers to standard telephone and data communications systems that use in-ground and telephone pole cables in contrast to wireless cellular and satellite services.  PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN). , VoIP Phone See IP phone and softphone. , PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). , and web sites," said Alec Saunders, iotum CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and co-founder. "Today we're thrilled to announce a great new group of partners who will bring iotum to more mobile professionals and small businesses worldwide."

"Our customers demand a little magic in every phone call," said Sam Aparicio, Vice President of Products and Strategy at Angel.com. "Partnering with iotum helps us deliver just that. Iotum's unparalleled knowledge of relevance and understanding of caller psychology makes them a valuable partner for Angel.com."

iotum's new channel partners include Angel.com, Core Telecom Innovations Inc., ESCAUX, The Flat Planet Phone Company, Integrics Limited, and Nufone Incorporated. More information on each of these partners can be found at www.iotum.com/partners.php.

"iotum's Relevance Enabled Partnership with Nufone adds tremendous value to our customers' calling experience," said Nufone CEO Allan Noorda. "For our customers, it's all about being competitive within enterprise markets. With iotum, our small and medium business clients will never miss an important call, and never be interrupted again when it's inappropriate."

Throughout iotum's product development process, the company has collaborated with independent software vendors and service providers. With the release of the iotum integration tools earlier this year, a growing community of third parties have been announcing relationships with iotum, including AOL's AIM Phoneline AIM Phoneline is a Voice over IP PC-PC, PC-Phone and Phone-to-PC service [1] [2] [3] provided by AOL via its AOL Instant Messenger (AIM) application. It is also known to work with Apple's iChat Client. , Epygi Technologies Ltd., Televolution Inc., Unlimitel Inc., and Versature Corporation.

Apply online today at www.iotum.com/partnerprogramcontact.php.

About iotum (http://www.iotum.com)

Founded in 2003, privately held iotum is a Voice 2.0 company setting out to shape a world of relevant communications where devices and services work seamlessly together to let people communicate with who they want, when they want, and on the device they want. Most recently they were awarded the Prestigious CATA Cat´a

1. The Latin and English form of a Greek preposition, used as a prefix to signify down, downward, under, against, contrary or opposed to, wholly,
 Alliance Innovation Award for Emerging Technology Achievement - as the best emerging technology of the year in Canada, named a DEMOgod at DEMO2006, and named to Business 2.0's Next Net 25.
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Publication:Business Wire
Date:Oct 26, 2006
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