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iolo technologies' DriveScrubber(R) Achieves Number One Ranking Among Data Removal Utilities; NPD Report Shows DriveScrubber as the Top-Selling Product in Its Class.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- iolo technologies announced today that DriveScrubber(R), its well-known software utility that securely erases hard drives, outsold out·sold  
v.
Past tense and past participle of outsell.
 all other similar products in the month of July, as reported by The NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD . The report rankings were based on the total revenue generated from data removal products in the U.S. retail channel.

In addition to moving up 52 spots on the NPD NPD New Product Development
NPD Nouveau Parti Démocratique (Canada)
NPD Narcissistic Personality Disorder
NPD Norwegian Petroleum Directorate
NPD Nationaldemokratische Partei Deutschlands
 listing for all utility software, DriveScrubber moved into the top position in its own category. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Katharine Coble co·ble  
n.
1. Nautical A small flatbottom fishing boat with a lugsail on a raking mast.

2. Scots A kind of flatbottom rowboat.
, iolo Director of Channel Sales, "This report indicates that consumers are recognizing the need to protect themselves and prevent their personal data from falling into the wrong hands, and they are specifically seeking out iolo's solution due to its reputation for creating high-quality products."

A recent M.I.T. study showed that 74% of hard drives sold or given away contain data that can be easily recovered and read - and 36% of those hard drives had been reformatted. The DriveScrubber software alleviates this danger by securely wiping all data from any hard or floppy drive See floppy disk.

floppy drive - disk drive
, regardless of its file format or operating system. Using a drive erase utility such as DriveScrubber is the only way to ensure that sensitive information cannot be recovered when recycling, selling, or donating computers.

DriveScrubber offers various levels of data removal, ranging from a quick one-pass method that protects against basic data recovery tools, to more sophisticated methods that exceed U.S. Department of Defense standards and protect against advanced electron-microscopy recovery techniques. DriveScrubber is available at most software retailers or can be ordered directly at www.iolo.com. It requires a PC running Windows 98 or later. Press evaluation copies are available upon request.

About iolo technologies, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 

iolo technologies (www.iolo.com) produces award-winning utility software that optimizes and protects computers running Windows(R). A privately held firm located in Los Angeles, iolo is recognized around the globe for providing comprehensive and effective solutions that meet a wide range of computer needs. Since its founding in 1998, iolo has established itself as a leader in the competitive utility software market, receiving awards from industry analysts and media year after year. iolo's products are carried in over 14,500 retail stores, including Wal-Mart, Target, Staples, Office Depot, and Best Buy. The company's software can also be purchased from all major e-tailers, by mail order, and from a multitude of distributors and resellers in the U.S. and abroad. For more information about iolo technologies or DriveScrubber(R), visit www.iolo.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 12, 2006
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