internetQueryObject Forms Strategic Partnership With thinkAnalytics.Business/Technology Editors ROSLYN HEIGHTS Roslyn Heights (rŏz`lĭn), uninc. residential village (1990 pop. 6,405), Nassau co., SE N.Y., on Long Island. William Cullen Bryant lived and is buried in nearby Roslyn. , N.Y.--(BUSINESS WIRE)--June 28, 2000 iQO to Provide Customer Database Scalability for thinkCRA Customer Relationship Analytics Application internetQueryObject Corporation (iQO), an e-Business subsidiary of QueryObject Systems Corporation (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). : QOSC; BSE See Bombay Stock Exchange. BSE See Boston Stock Exchange (BSE). : QOB QOB Quantity on Board ), today announced at DCI's Data Warehouse World, that it will establish a bilateral alliance with Boston-based thinkAnalytics Corporation. Under the partnership, iQO will incorporate thinkAnalytics' thinkCRA product into its growing portfolio of e-Business analytical applications and thinkAnalytics will utilize the QueryObject technology to provide enhanced system scalability in dealing with high data volume customer record sets. The QueryObject System is the only multi-dimensional data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. technology optimized for Internet scale data analysis. "In response to the challenges associated with e-Business, organizations are being driven by their customers to understand and react to individual needs and requirements at Web speed," said Steve Huber, Vice President, Americas Operations for thinkAnalytics. "To effectively accomplish this challenge, management and interrogation interrogation In criminal law, process of formally and systematically questioning a suspect in order to elicit incriminating responses. The process is largely outside the governance of law, though in the U.S. of massive volumes of customer data is required. The visual workbench See Visual C++. and analytical dexterity of thinkCRA coupled with the scalable multi-dimensional capabilities of the Query Object System result in a powerful e-Business solution focused on enhancing customer relationships." "Understanding customer behavior is a critical success factor for e-Businesses," adds Ron Dunaisky, Senior Vice President, Business Development for iQO. "thinkCRA provides complete, comprehensive 360 degree understanding of the customer. Coupled with QueryObject's virtually unlimited scalability and efficient Internet information delivery, thinkCRA is a very potent e-Business solution. " About the QueryObject System(R) The QueryObject System helps eBusinesses and other data intensive industries achieve a competitive advantage by analyzing more data ...in more detail ...more quickly...over the Internet. The QueryObject is the first true Information Age data structure, optimized for Internet data access and distribution. Where most databases were designed for client-server transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. , the QueryObject is architected for Internet data analysis: -- designed to work on Internet scale, both in terms of data volumes and number of users -- at Internet velocity, with fast Data Mart load times, and query at the speed of thought -- over server-centric or distributed network caching Internet architectures -- in support of any industry standard analysis tools -- while maintaining data privacy and security Its industry leading design permits very large amounts of behavioral data to be efficiently stored as a densely compressed loss-less mass, while a unique polynomial polynomial, mathematical expression which is a finite sum, each term being a constant times a product of one or more variables raised to powers. With only one variable the general form of a polynomial is a0xn+a index provides instant, random access to both the cross-dimensional totals and - via match keys - to the supporting transaction level data. The benefits are: -- fast builds, and -- fast, consistent analysis of large data volumes -- by large, concurrent user In computer science, the number of concurrent users for a resource in a location, with the location being a computing network or a single computer, refers to the total number of people using the resource at the same time. populations. -- using any industry standards analytical tools Unique to the QueryObject System is the ability efficiently stream analytical data, on demand, over the Internet to analytical tools or applications, facilitating the first truly networked Internet Information Architecture. About thinkCRA thinkCRA is thinkAnalytics' packaged analytical application. It helps organizations understand their customers by analyzing customer information buried in front-office CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and other corporate systems' data. It provides detailed, actionable information in areas including customer segmentation, customer loyalty, customer value and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . About thinkAnalytics Corporation thinkAnalytics Corporation, headquartered in Boston, Mass., is a software vendor that focuses on Customer Relationship Analytics (CRA See Community Reinvestment Act. ). It is a wholly-owned subsidiary of Gentia Software (Nasdaq:GNTI). For more information, please visit our Web site at www.thinkanalytics.com or send an e-mail to info@thinkanalytics.com. Media and analyst inquiries should be directed to Mary Beth Germanos, Corporate Marketing Director, at thinkAnalytics Corporation, by telephone at: 617 342 7058 or via e-mail at mgermanos@thinkanalytics.com About internetQueryObject Corporation and QueryObject Systems Corporation QueryObject Systems Corporation is a publicly held company headquartered in Roslyn Heights, NY with a European distribution subsidiary headquartered in Reading, the United Kingdom. Its scaleable Internet analytical technology is available worldwide through a network of authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: distributors. internetQueryObject Corporation (doing business as iQO), also headquartered in Roslyn Heights, is a subsidiary of QueryObject Systems Corporation specializing in scaleable Internet analytical applications for Web data analysis and e-Commerce. For more information about QueryObject Systems Corporation and its technologies, or iQO, visit the companies' Web sites at http://www.queryobject.com and http://www.iqo.com. QueryObject System is a registered trademark and QueryObject, QueryObject Analyzer, internetQueryObject, iQO, and iQO.com are trademarks of QueryObject Systems Corporation.. All other trademarks and registered trademarks referenced in this document are the property of their respective holders. This press release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. created hereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the Company's development as a software products company, and the ability of certain partnerships to aid in that growth; the capability of the company's products to perform as optimized analytical data marts; and the ability of the company's products to support the performance of other business intelligence tools. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. |
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