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infoUSA Launches info-Connect for Database Updating in Real Time.


OMAHA Omaha, city, United States
Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857.
, Neb.--(BUSINESS WIRE)--March 15, 1999--infoUSA Inc.(R) (Nasdaq: IUSAA/IUSAB) announced that Database America, an infoUSA company, has re-engineered it proprietary merge purge To merge two or more lists together and eliminate unwanted items. For example, a new name and address list can be added to an old list while deleting duplicate names or names that meet certain criteria.  matching logic to allow online updating via the Internet.

"This new service is called info-Connect and it gives our Fortune 500-type database clients the ability to update their prospecting databases in real time, with transactional feeds coming from point-of-sale systems, Web sites, call centers, etc..." said Al Ambrosino, president of Database America. "In the past, customers had to send tapes monthly or quarterly for updating, now our proprietary, time-proven matching logic provides the accuracy needed and simplifies the process in updating databases with the most current information available."

info-Connect offers:

-- Significant advances in real-time matching logic capabilities. -- The latest advances to accept transactions into relational

databases. -- The ability to accept feeds from original point-of-sale systems

including call centers, the Internet, or any touch point in a

relationship or one-to-one customer session. -- State-of-the-art, near human decision logic in finding and

extracting a match. -- The ability to obtain full information about a customer when they

are contacting a business via e-commerce, call center or through

other contact management systems.

infoUSA's new info-Connect is the cornerstone product of this revolutionary technology. info-Connect will be first implemented into MarketZone, the company's popular database marketing offering. MarketZone combined with info-Connect will meet the real-time management of marketing information needed for today's marketing approaches.

"We have over 30 years of history and technology allowing us to identify name and address matches realizing for example: Gerry Lynks from Harrisburg and Gerald Lincs from Haretsberg are the same person," Fred Palmieri, chief technology officer of Database America, commented. "Moving that technology into real-time and client server environments allows us to add powerful new features to existing products and to offer some exciting new products that are 'on the bench' right now. We are very excited about leveraging info-Connect into our current R&D efforts."

info-Connect is now available to retailers, direct marketers, call centers, Fortune 1000 companies and small businesses, For additional information, contact, Joe Colletti at (201) 476-2463 or 800-223-7777.

infoUSA, www.infoUSA.com, is the leading provider of business and consumer information. infoUSA databases power the directory services of the top traffic-generating Internet sites including InfoSpace (Nasdaq: INSP INSP Inspection
INSP Inspector
INSP Inspect
INSP Inspirational Network
INSP Institut des Nanosciences de Paris (French)
INSP International Nuclear Safety Program
INSP International Network on Strategic Philanthropy
), GTE GTE General Telephone & Electronics
GTE Génie Thermique et Énergie (French)
GTE Gas Turbine Engine
GTE Global Tropospheric Experiment
GTE Geothermal Energy
GTE Gas Turbine Efficiency plc (Sweden & USA) 
 (NYSE NYSE

See: New York Stock Exchange
: GTE), Yahoo! (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), Microsoft (Nasdaq: MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
), Netscapes (Nasdaq: NSCP NSCP National Schistosomiasis Control Program
NSCP National Space Communications Program
NSCP Native (Mode) Service Control Point (Tandem) 
), Network Solutions (Nasdaq: NSOL), and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  (Nasdaq: AOL). Nearly two million customers use the products and services for direct marketing, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , marketing planning, lead generation, sales planning, customer analysis and credit reference. Founded in 1972, the company's headquarters are 5711 South 86th Circle, PO Box 27347 Omaha, Neb., 68127-0347. infoUSA Inc. can be contacted at (402) 593-4500.

The information in this press release contains forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934 and Section 27A of the Securities Act of 1933, which are subject to the "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" created by those sections. Investors are cautioned that such statements are only predictions and speak only as of the date of this release. Actual results may differ materially due to risks and uncertainties including, but not limited to, the successful integration of recent and future acquisitions, fluctuation of operating results, failure to achieve anticipated growth in the Internet and other businesses of the company, ability to finance the growth of the Internet division, risk of product returns, changes in technology, continued acceptance of the company's products and services in the marketplace, acceptance of products and successful launch of this new business, and competitive factors.

infoUSA is a registered trademark of infoUSA Inc. All other trademarks are the property of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 15, 1999
Words:607
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