infoPLANT Announces Survey Result on Japanese Mobile Phone Makers.Tokyo Tokyo (tō`kēō), city (1990 pop. 8,163,573), capital of Japan and of Tokyo prefecture, E central Honshu, at the head of Tokyo Bay. , Japan, Oct 4, 2005 - (JCNN JCNN Japan Corporate News Network ) - Online marketer infoPLANT announced a survey result on mobile handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. manufacturers. The survey was conducted on September 17 through the company's data service providing site, C-NEWS, among 200 male and 200 female mobile phone/Internet users aged 15 or older. When asked about which maker offers the most attractive looking handset, about 15% of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. selected Sharp and Panasonic, followed by Toshiba (about 10%). When asked which maker's handset they would buy next, 30% replied Sharp, followed by Panasonic and NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. (about 25% each), and Sony/Sony Ericsson (over 20%). In addition, over 40% of them answered they would take the maker into consideration when buying next phone, many of whom replied "because they support the maker whose handset they are accustomed to." By makers, Sharp was the most popular, whose handsets were owned by 20%, followed by NEC and Panasonic (10%, respectively), and Toshiba (about 10%). There were 10% of men and 5% of women who own two or more handsets. The most favored combination was two handsets of NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan's NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services. (over 30%), followed by two handsets of au (less than 20%). Among those who own single handset, 45% of their handset operators were DoCoMo, followed by au (approx. 30%) and vodafone (over 20%). When asked which manufacturer provides uniquely designed handsets, 25% of them replied Sony/Sony Ericsson, followed by Nokia (20%), and Casio (over 10% of men) and Sharp (over 10% of women). When asked which maker's handset is comfortable to use, 25% supported NEC and Panasonic, followed by Sharp (over 20%). Further, 40% chose NEC and Panasonic as "makers whose brands have been firmed in the market", followed by Sharp (35%). Almost 30% of men supported Sony/Sony Ericsson, and 30% of women Sharp as "makers that offer handsets excellent in designs." Source: JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) http://www.japancorp.net Copyright [c] 2005 Japan Corporate News Network. All rights reserved. |
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