indie911 mobile Launches Programming for the Small Screen.

CANNES, France -- indie911, one of the Internet's leading music networks for independent labels and film companies, has announced plans at MIDEMNET to launch "indie911 mobile" -- a subsidiary of indie911 focused on creating cutting-edge programming specifically for the small screen. The primary format of indie911's programming will take place on "PLUG" -- a mobile music and video channel comprising short, interstitials combining music videos, episodic television and movie shorts.

Since its initial launch as a streaming music network in March 2004, indie911 has quickly grown into one of the most trusted sources for independent music, animation and video, perhaps due to the company's loyal user base. Driven almost entirely by word of mouth, indie911.com now receives over 4 million monthly visitors.

"Most of the media content that reaches the eyes and ears of mass audiences is delivered by large corporations whose very structure often dictates its content," indie911's founder and CEO Justin Goldberg says. "indie911 caters to the creativity that thrives outside of the mainstream; the best artists and audiences usually do. It's an exciting time to be in this business and at MIDEMNET, where we hope to expand our distribution channels."

Geared toward younger, tech-savvy consumers, PLUG will be distributed directly to mobile devices with the ability to display original video and audio programming via cell phones, video iPods, and Sony's Play station handheld.

According to the OECD, mobile content is poised to play a major role for telecommunications and media companies in the United States within the next decade. In its first three months of service, apple's iTunes's music store sold over 8 million videos. The business model of online fees for mobile video has quickly become a key focus for every major online network, as broadband access has increased with consumer confidence about the viability of the model.

indie911 has agreements with leading entertainment organizations including Songcatalog, Mediaguide, iMesh, The Canadian Consulate, MINC, The French Music Office, GroupieTunes, Business Wire, ASCAP, and the DCIA.