iVillage.com and DietSmart Partner to Provide Women with Personalized Weight Loss Programs.Business/Internet/Medical/Health Editors NEW YORK--(BUSINESS WIRE)--June 19, 2000 Designed by Top Celebrity Trainers and Nutritionists, Online Diet System is First Solution Custom-Tailored for Individual Body Chemistry iVillage Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : IVIL), operator of iVillage.com, the leading women's network online, and DietSmart, a leading provider of personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. weight loss programs online, today announced a multi-year agreement to introduce DietSmart's programs to iVillage.com's 4.9 million members. As part of the agreement, DietSmart will become a sponsor throughout iVillage.com with key positioning in the network's Diet & Fitness and allHealth channels. Through the alliance, iVillage.com members and visitors will have access to some of the top trainers and nutritionists in the world. DietSmart's team of experts includes renowned nutritionist nu·tri·tion·ist n. One who is trained or is an expert in the field of nutrition. nutritionist Dietitian, see there Dr. Tony Perrone and celebrated trainers Kathy Kaehler, Nancy Kennedy, Michael George, and Bobby Strom, who list among their clients Denzel Washington Denzel Hayes Washington, Jr. (born December 28, 1954) is a two-time Academy Award and Golden Globe Award-winning American actor and director. He has garnered much critical acclaim for his portrayals of several real-life figures, such as Steve Biko, Malcolm X, Rubin "Hurricane" , Cindy Crawford For the porn star of the same name, see . Cynthia Ann Crawford (born February 20, 1966, in Dekalb, Illinois) is an American supermodel, MTV television personality, celebrity endorser, cover girl, and actress. , Jennifer Lopez, Bruce Willis Walter Bruce Willis (born March 19, 1955) is an American actor and singer. He came to fame in the late 1980s and has since retained a career as both a Hollywood leading man and a supporting actor, in particular for his role as John McClane in the Die Hard series. , Angelica angelica (ănjĕl`ĭkə), any species of the genus Angelica, plants of the family Umbelliferae (parsley family), native to the Northern Hemisphere and New Zealand, valued for their potency as a medicament and protection against Houston, Meg Ryan, and Michelle Pfeiffer. "At iVillage, we always seek to partner with innovators who can help us deliver the best solutions to our audience," said Sujay Jhaveri, Vice President of Strategic Development for iVillage.com. "We believe DietSmart will be a key leader in developing truly personalized weight loss programs on the Internet - a category we believe is set to take off." As part of the agreement, DietSmart will be providing iVillage.com members with uniquely customized weight loss programs, tailored to fit their individual body chemistries. DietSmart's technology supports two levels of customization. First, DietSmart figures out which of its six different diet programs is the best fit for a client. Then, the diet plan is customized even further to match the user's lifestyle, goals, and tastes. "Traditional diet programs have always taken a `one-diet-fits-all' approach to helping people lose weight, offering either a single program or a single line of food for one-and-all," says Tamara L. Totah, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Founder of DietSmart. "We are changing that. For the first time, dieters will have access to programs that address their own unique goals and body chemistries." "We're thrilled to be partnering with an online pioneer like iVillage. As the leader in a highly influential category, iVillage will provide DietSmart with the ideal platform to not only build our brand, but even more importantly, drive member sign-ups cost effectively," says Andrew G Andrew Jonas Günsberg (born 1974), popularly known as Andrew G, is an Australian television and radio presenter who is best known as the co-host of the reality series Australian Idol. He was also the compere of Network Ten's game show The Con Test. . Smith, President and Co-Founder of DietSmart. Evidence suggests that the Internet can be a powerful weight loss tool. A recent study conducted by Deborah Tate, a researcher at Brown University Medical School, found that dieters who receive interactive guidance on the Web lose an average of 3 times as much weight as those in a traditional dieting program. About DietSmart Founded in 1999, DietSmart, Inc. (http://www.dietsmart.com) specializes in providing both men and women with custom-tailored diet and fitness programs, as well as community- and expert-based support. In an effort to redefine the "one-size-fits-all" approach to dieting and weight loss, DietSmart is the first online weight-loss and wellness web site to utilize a detailed and extensive questionnaire to select a diet program that accommodates the individual's lifestyle, needs and desires. About iVillage.com: The Women's Network iVillage.com: The Women's Network (http://www.ivillage.com and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. keyword: ivillage) is the leading women's network online providing practical solutions and everyday support for women between the ages of 25 and 54. iVillage.com is organized into branded communities that focus on issues of most importance to women and provide interactive services, peer support and online access to experts through 16 content channels and several shopping areas. Content channels include Parent Soup, allHealth, MoneyLife, Career, Work from Home, Relationships, Beauty, Election 2000, Diet & Fitness, Click!: Where Computers Make Sense, Pets, Travel, ParentsPlace, Food, Book Club, and Astrology astrology, form of divination based on the theory that the movements of the celestial bodies—the stars, the planets, the sun, and the moon—influence human affairs and determine the course of events. , and are complemented by stores such as iBaby, iMaternity, PlusBoutique.com, an Shopping Central. Established in 1995 and headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , iVillage Inc. is a new media company, recognized as an industry leader in developing innovative sponsorship and commerce relationships that match the desire of marketers to reach women with the needs of iVillage members for relevant information and services. |
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