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iVillage.com Relaunches Premier Consumer Health Channel Online.


NEW YORK--(BUSINESS WIRE)--Sept. 3, 1999--

"allHealth.com" to Focus on Comprehensive Range of Health Solutions,

With Partners Massachusetts Medical Society The Massachusetts Medical Society (MMS) is the oldest continuously-operating state medical society in the United States. Incorporated on November 1, 1781, by an act of the Massachusetts General Court, the MMS is a non-profit organization that consists of approximately 18,500 ,

Healthwise Knowledgebase, Reuters

iVillage Inc. (Nasdaq: IVIL) today announced the September 1 relaunch Relaunch can refer to several things:
  • , a series of novels set in the Star Trek universe
  • Relaunch (process), is a marketing process in which a brand or product (such as a magazine or a car) is relaunched
 of its leading women's network's premier consumer health channel, now called "allHealth.com" (http://www.allhealth.com and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Keyword: allHealth), in an effort to meet the comprehensive health and wellness needs of women and their families. Backed by several of the most credible authorities in the consumer medical field, including the Massachusetts Medical Society, publishers of the New England Journal of Medicine The New England Journal of Medicine (New Engl J Med or NEJM) is an English-language peer-reviewed medical journal published by the Massachusetts Medical Society. It is one of the most popular and widely-read peer-reviewed general medical journals in the world. ; Healthwise Knowledgebase; Reuters; and heart expert and physician Dean Ornish Dean Michael Ornish (born July 16, 1953) is president and founder of the nonprofit Preventive Medicine Research Institute in Sausalito, California, as well as Clinical Professor of Medicine at the University of California, San Francisco. , M.D., the new allHealth.com channel is an integrated health solution that provides iVillage.com members easy access to best-of-breed medical information and powerful interactive tools.

"The new 'allHealth.com' name acknowledges the primary gatekeeping role women play in family healthcare," said Nancy Evans, co-founder of iVillage.com: The Women's Network. "allHealth.com continues to provide authoritative medical information, interactive tools, and a safe established community of women in need of tailored solutions designed to keep themselves and their families healthy."

allHealth.com has partnered with the publishers of the New England Journal of Medicine, the world's preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 medical journal. As part of this relationship, allHealth.com developed an online version of the Medical Society's newsletter, "Heart Watch." This publication focuses on heart disease and heart wellness through expert articles and recently released research. The complete online archives of Heart Watch are available to allHealth.com members.

"allHealth.com's new content and design are custom-tailored for the diverse health needs of women, typically the primary healthcare providers and information gatherers," said Jackie Needleman, vice president of allHealth.com. "In relaunching iVillage.com's health channel, we have been very sensitive to maintaining the intimacy and quality of this community, among the more passionate and highly involved within our network."

"We are pleased to join with iVillage.com to bring the most current and authoritative heart health information to the general public," says Joel Baron, vice president for publishing at the Medical Society. "By combining our unique strengths as a leading medical publisher with iVillage.com's expanding global reach on the Internet, we can now offer the valuable information in our Heart Watch newsletter to millions of people who might not see it otherwise."

"As a women's network, iVillage.com is an ideal partner for Heart Watch because heart disease is the number one cause of death among women," said Heart Watch editor Dr. Howard Herrmann. "People tend to think of heart disease as a 'man's disease' but that isn't the case. Women need to be as informed about heart health as men, and iVillage.com is certainly among the best possible ways to get the word out."

Through a deal with Healthwise Knowledgebase, a provider of health information to HMOs, women can use allHealth.com to search symptoms and treatments for diseases in medically reviewed articles. The co-branded site will also features a drug database for members to check for possible drug interactions and side effects Side effects

Effects of a proposed project on other parts of the firm.
, a rare disease database, and a cancer database. In addition, a license for Reuters Health News provides members with real-time health headlines that are fully searchable and customized.

In addition, Dean Ornish, M.D., an internationally renowned expert on heart health and one of the leading holistic medicine holistic medicine, system of health care based on a concept of the "whole" person as one whose body, mind, spirit, and emotions are in balance with the environment.  experts, provides a weekly Q&A column for allHealth.com that will answer members' questions about staying healthy and living well. His most recent chat on allHealth.com's AOL site brought together over 7,500 members seeking advice and support on changing to a healthier lifestyle. His next chat is scheduled for September 14th at 10 p.m. EST P.M. also p.m. or p.m.
abbr.
post meridiem

Usage Note: By definition, 12 a.m.
 on AOL Live.

About the Massachusetts Medical Society

The Massachusetts Medical Society was founded in 1781 to "advance medical knowledge and to develop and maintain the highest professional and ethical standards of medical practice and health care." The MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  is the oldest continuously operating medical society in the country, with 17,000 physicians and student members. The Society owns and publishes The New England Journal of Medicine, Journal Watch and AIDS Clinical Care for medical professionals, and HealthNews and Heart Watch, consumer health publications.

About iVillage.com: The Women's Network

iVillage.com: The Women's Network (http://www.ivillage.com and AOL keyword: ivillage) is the leading women's network online providing practical solutions and support for everyday problems facing women between the ages of 25 and 54. iVillage.com is organized into branded communities that focus on issues of most importance to women and provides interactive services, peer support and online access to experts through 17 channels. Content channels include Parent Soup, allHealth, MoneyLife, Career, Work from Home, Relationships, Fitness & Beauty, Click!: Where Computers Make Sense, Pets, Travel, ParentsPlace, Food, Book Club and Astrology astrology, form of divination based on the theory that the movements of the celestial bodies—the stars, the planets, the sun, and the moon—influence human affairs and determine the course of events. , and are complemented by commerce channels such as iBaby and iMaternity and Shopping Central. Established in 1995 and headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, iVillage Inc. (Nasdaq: IVIL) is a new media company with the mission of humanizing cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace.  for women. The company is widely recognized as an industry leader in developing innovative sponsorship and commerce relationships that match the desire of marketers to reach women with the needs of iVillage.com members for relevant information and services.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement under the Private Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 

Reform Act of 1995

iVillage Inc. has included in this press release certain "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 concerning iVillage's business, operations and financial condition. The words or phrases "can be," "expects," "may affect," "may depend," "believes," "estimate," "project," and similar words and phrases Words and Phrases®

A multivolume set of law books published by West Group containing thousands of judicial definitions of words and phrases, arranged alphabetically, from 1658 to the present.
 are intended to identify such forward-looking statements. Such forward-looking statements are subject to various known and unknown risks and uncertainties and iVillage cautions you that any forward-looking information provided by or on behalf of iVillage is not a guarantee of future performance. Actual results could differ materially from those anticipated in such forward-looking statements due to a number of factors, some of which are beyond iVillage's control, in addition to those discussed in iVillage's other press releases, public filings and statements by iVillage's management, including (i) the volatile and competitive nature of the Internet industry, (ii) changes in domestic and foreign economic and market conditions, (iii) the effect of federal, state and foreign regulation on iVillage's business, (iv) failure of iVillage, its vendors or other third parties to achieve Year 2000 compliance and (v) the effect of any future acquisitions. All such forward-looking statements are current only as of the date on which such statements were made. iVillage does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 3, 1999
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