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iUpload Partners with Pheedo to Bring RSS Advertising to Branded Blogs.


SEATTLE -- Today, at the Blog Business Summit in Seattle, iUpload, a leading content management and corporate blogging solution provider, announced a partnership with Pheedo, a company that offers a set of tools to create, promote, analyze and optimize advertising in their weblogs and content feeds.

Pheedo's full-featured web, blog and feed advertising server efficiently manages, serves and reports on ads in feeds while allowing publishers to easily monetize Monetize

1. To convert into money.

2. To convert from securities into currency that can be used to purchase goods and services.

Notes:
For example, you'll often hear Internet marketers talk about "monetizing website visitors.
 their syndicated content. The partnership brings integrated ad serving capabilities into iUpload's content management and blogging platform providing a number of unique features to customers including: the ability to easily create, manage and track rich advertising campaigns in websites, blog communities and RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS. ; self service ad purchasing; and flexible revenue models that can extend options to run ads out to even include individual blogs.

"Working with Pheedo brings a valuable ad serving and management module to our content management and branded blogging platform," said Robin Hopper, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of iUpload. "By integrating our platform with Pheedo's blog and RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary.  ad serving network, iUpload customers can run targeted ads to communities, which turns into revenue for companies and for bloggers." iUpload customers gain integrated campaign management and reporting, simplifying the process of serving and tracking web and RSS ads and providing clients with a variety of new revenue opportunities.

"I am very impressed with the suite of tools iUpload is delivering. They are an innovator in the corporate weblog See blog and Web log.

(World-Wide Web) weblog - (Commonly "blog") Any kind of diary published on the World-Wide Web, usually written by an individual (a "blogger") but also by corporate bodies.
 market and we are excited they have chosen Pheedo to provide their customers with our RSS and weblog marketing tools," said Bill Flitter flit·ter  
intr.v. flit·tered, flit·ter·ing, flit·ters
To flutter.



[Frequentative of flit.
, Pheedo's Chief Marketing Officer. "The partnership with iUpload will enable their customers to harness the power of weblog and RSS advertising as well as provide our advertisers with even more niche content, and hyper-targeted weblog and RSS advertising possibilities," Flitter adds.

The iUpload technology complements Pheedo's ongoing mission of making it easier for publishers and advertisers alike to tap into the loyal but fragmented blog and RSS market. Advertisements in feeds represent found revenue for publishers. The deal offers a turn-key solution to monitor and monetize RSS content while providing publishers with a measurable ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  and greater flexibility in delivering content to readers.

About Pheedo

Pheedo is the leading provider of tools that enable individuals, organizations and corporations to promote, analyze, and optimize advertising in their weblogs and content feeds. At a time when SPAM is on the increase, Pheedo's solutions make it easy for advertisers to efficiently tap into thousands of weblogs and RSS feeds across dozens of categories including technology, entertainment, political, gaming, family, automotive, news, sports, and more. http://www.pheedo.com.

About iUpload

iUpload helps organizations optimize the marketing potential of their content by delivering end-to-end web content management and corporate blogging solutions. The company's net-native iUpload Application Suite consists of content management, content search, email marketing, survey, collaboration, and XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 syndication modules that provide clients with the tools to easily create, capture, manage, distribute and analyze all aspects of their web content. iUpload's scalable approach has allowed them to seamlessly integrate into any environment, making it a viable solution for a wide range of customers, including the Cannondale, Molsons, American Farm Bureau, Western Financial Group, Society for the Prevention of Cruelty to Animals The Society for the Prevention of Cruelty to Animals (SPCA) is any of a number of animal welfare organisations whose operations include protecting and providing shelter to animals in danger. , Sierra Club Sierra Club, national organization in the United States dedicated to the preservation and expansion of the world's parks, wildlife, and wilderness areas. Founded (1892) in California by a group led by the Scottish-American conservationist John Muir, the Sierra Club , MOSAID, Ontario Ministry of Health, and many others. Founded in 1998, iUpload's headquarters are in Burlington, ON, Canada.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 24, 2005
Words:557
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