iTRACS Unveils Strategy to Support Data Center Business Growth.

High-Density Centers, Lower Visibility Becoming Critical Issues for Effective Management

WESTCHESTER, Ill. -- To address the compelling and increasingly difficult change management needs of today's data centers, iTRACS Corporation announced Monday its strategy for business growth in this market segment.

iTRACS provides enterprise software that allows organizations to establish and manage best practices for changes within a data center infrastructure, so executives can strategically direct, deploy and manage their facilities, networking and operations personnel and assets.

While there are any number of products that illustrate an inventory of assets in the data center, iTRACS' core competency is illustrating connectivity of intelligent and passive assets. In addition, iTRACS' data center offering can provision assets and proactively manage their changeable connections. This critical differentiation forms the basis of iTRACS' strategy in the data center.

"Why settle for a line listing of assets when you can see the connectivity between them?" said Thomas Reedy, President and CEO of iTRACS. "A data center is a dynamic environment with numerous components that are intertwined. Therefore, it is critical to know the connections and their overall impact before you make any change."

These capabilities are becoming a necessity. For example, International Data Corporation projects data center build outs will grow to more than 12-million sq. ft. between 2006 and 2008. At the same time, data centers are becoming highly dense - with increased power consumption and more racks of equipment in less floor space. Excel spreadsheets and flat data files, still widely used to manage assets in data centers, will no longer suffice. These new challenges require thoughtful, strategic planning and coordinated decision-making among the facilities, networking and operations departments.

"Under pressure to provide 100 percent uptime, data center managers are increasingly asking, 'Who owns what in the data center?'" Reedy said. "iTRACS mitigates this challenge. Designed for easy integration and configuration within a data center, iTRACS software becomes a platform that generates impact assessments and customizable reports for improving planning and decision-making among the facilities, networking and operations departments."

Capitalizing on its success in enterprise and branch-location environments, iTRACS has built its strategy for data center success on its global network of OEMs, such as Tyco, Nexans, Siemon, Molex and Ortronics; its value-added reseller channel; its partnerships with IT services companies; and on these six technology differentiators:

* An auto-discovery tool, which verifies intelligent assets, and integrates the database of those assets with intelligent patching and SNMP-enabled devices to allow users to make informed, critical business decisions with accurate data

* The automation of data center workflow and impact assessments that auto-calculate and auto-provision resources to keep users current and compliant with connectivity and usage rules

* Design openness for improved and complete enterprise system support so any data center can integrate the iTRACS platform benefits into its existing infrastructure and enterprise software environment

* Enterprise interoperability and flexibility that doesn't force companies to buy additional software or duplicate data in order to function

* A federated database, integrating data from all resources to provide visibility into the physical infrastructure environment and an assessment of changes before they're made

* Impact analysis, MAC (moves, adds and changes) scheduling and connectivity optimization to improve data center efficiency and minimize downtime 

iTRACS serves global customers in financial services, healthcare, energy, manufacturing, education and retail, among other industries, in over 35 countries, and has deployed more than 5,000 server licenses.

About iTRACS Corporation

iTRACS provides enterprise software that lets organizations establish and manage best practices for changes within a data center infrastructure, so executives can strategically direct, deploy and manage their facilities, networking and operations personnel and assets. iTRACS is headquartered in Chicago, Ill., with development offices in Tempe, Ariz. The company has sales offices across the U.S. and the United Kingdom; sales, engineering and manufacturing facilities in Singapore; and distribution partners throughout the U.K., Europe, Middle East, Africa, Asia and Australia. For more information, please visit www.itracs.com.