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iRise Announces Third Annual User Conference & Industry Summit Focused on High Performance Innovation; America's Cup Skipper Dennis Connor keynotes conference, highlights use of simulation to drive competitive advantage.


EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- iRise(R), the world's leading application definition software company, today announced its third annual User Conference and Industry Summit with "High Performance Innovation" as the central theme. Taking place at Le Parker Meridien in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 from October 18-19, 2006, the conference will feature four-time America's Cup America's Cup: see sailing.
America's Cup

Most prestigious trophy in international yachting competition. First offered under another name in Britain in 1851, the cup was won easily by the America from New York and subsequently became known as the
 champion skipper Dennis Connor, who will speak about staying innovative, the importance of preparation, and game-changing innovations including iterative simulations to create the fastest, most efficient and winning organizations. The conference also features the company's largest-ever line-up of customer case studies; each of which includes live demonstrations of interactive business application simulations.

The general session, which runs from Oct. 18-19, kicks off with Emmet B. Keeffe III, chief executive officer and co-founder of iRise, who will introduce an array of customer and partner announcements.

"Our vision is that in the next 10 years, every business application will be simulated before it's built - just like every airplane and car is simulated today before production. Simulation perfects products, cuts risk and speeds innovation to market," said Mr. Keeffe. "The conversation has shifted; it's no longer about where or how to build complex products, but what to build in the first place."

The 2006 iRise Industry Summit and User Group Conference will also include:

--A keynote from KeyBank Executive Vice President Alan Buffington;

--Forrester Research analyst Carey Schwaber;

--Birds-of-a-feather tracks for BA and UX professionals led by BearingPoint and Capgemini, respectively;

--A case study on using iRise for SAP by Deloitte Consulting;

--A presentation from Kathleen Barret, president of the International Institute of Business Analysis The International Institute of Business Analysis (IIBA) is an independent, non-profit association devoted to the profession of the Business Analyst.

The activities of the IIBA include contributing to a professional certification of business analysts through the Certified
 (IIBA IIBA International Institute of Business Analysts );

--Requirements gathering best practices presented by B2T B2T Back to Topic
B2T Business to Technology
B2T Business to Treasury
B2T Business to Trade
B2T Bounce to This
 Training; and,

--Product usage/tips and tricks by OneSpring.

Learn about success stories through customer point of view

Customers, including some co-presenting with systems integrator partners, will share best practices and lessons learned through the use of simulation to innovate in their own organizations. Each case study will include a preview of iRise simulations created for actual projects. Customers will detail how they have used iRise for application definition success. Speakers include (partial list):

--Bank of America (NYSE NYSE

See: New York Stock Exchange
: BAC BAC
abbr.
blood alcohol concentration
)

--Wachovia (NYSE: WB)

--Digital Insight (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: DGIN DGIN Digital Insight Corp (stock symbol) )

--Washington Mutual (NYSE: WM)

For complete details on events or to register for the iRise User Conference and Industry Summit, please call 1-800-556-0399 or visit http://www.irise.com/userconference/.

About iRise

iRise(R) (www.irise.com) is dedicated to bridging the communication gap between business and IT by improving the process of defining software. Leading corporations like Agilent, Fireman's Fund, Sprint, Wachovia, Sun Trust Bank, Royal Caribbean Cruise Lines and Motorola use its market leading application definition platform to get requirements right - the first time. iRise application simulations cut rework costs, accelerate time to market and reduce the risks associated with global development on mission-critical business systems initiatives. Unlike text-based requirements, visual iRise simulations are unambiguous and enforceable specifications that ensure the needs of the business are clearly understood and met. iRise simulations can be built by business experts and used in a collaborative global model to quickly iterate it·er·ate  
tr.v. it·er·at·ed, it·er·at·ing, it·er·ates
To say or perform again; repeat. See Synonyms at repeat.



[Latin iter
 on stakeholder requirements with business people, dramatically improving project success. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America.

iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 19, 2006
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