iMarket Technology Powers Claritas' New BusinessIQ Product Partnership Creates Powerful Solution For Sales and Marketing Professionals.

WALTHAM, Mass.--(BUSINESS WIRE)--June 23, 1999--

iMarket Inc., a leading developer of PC- and Web-based marketing solutions, announced today that it has licensed its desktop data access, user interface, and matching technologies to Claritas Inc. Claritas will incorporate the technology in a new product, BusinessIQ(TM), a business-to-business market analysis product for sales and marketing professionals.

BusinessIQ allows customers, at their desktop, to match their own business files to the Claritas Business-Facts database of more than 10 million businesses. Customers can append data from Business-Facts, analyze, summarize and report information, and refine the analysis through multiple levels of query. What's more, they can generate direct marketing files and determine potential business customers by SIC classification, size of company, revenue, or any one of the business entity characteristics in Business-Facts.

They can also use BusinessIQ to find the best cross-selling opportunities and identify what types of companies are likely to become repeat customers. Claritas customers can determine market penetration and potential, as well as response analysis, so that they can determine whether their marketing programs are attracting qualified leads.

"iMarket is excited to partner with Claritas in launching BusinessIQ," said iMarket CEO Richard Davis. "Claritas's highly innovative use of business information combined with iMarket's advanced technology will provide tremendous value for their customers."

BusinessIQ will ship in the third quarter of 1999 with the national Business-Facts database and software, allowing users to be immediately productive. Business-Facts data is refreshed quarterly for each user and runs on a multi-user network, eliminating the need to replicate the Business-Facts data at each workstation.

"The combination of BusinessIQ technology and Business-Facts content enables our clients to integrate their customer data with the entire universe of U.S. businesses," said Andrew Paul, executive vice president for Claritas Business-to-Business. "In order to determine the return on investment for marketing programs, clients need to know who their customers are, how they behave, where to locate similar customers, and how best to reach them. That's the essence of the marketing solution that Claritas has perfected over the past 28 years, and with iMarket's technology we now have the tools to do the same for business-to-business marketers, making this an ideal solution for financial services, communications, energy, and media companies."

About Claritas

Claritas Inc., headquartered in Arlington, Virginia, provides custom targeting solutions for automotive, communications, financial services, and utility companies in the U.S. Claritas combines information that clients know about their customers with what Claritas knows about the market landscape. This allows clients to identify, quantify, reach, and retain their most profitable customers. The company integrates a wide array of consumer and business data, standard and custom segmentation systems, and deploys its solutions through enabling technologies. Claritas is a subsidiary of New York-based VNU-MIS Precision Marketing Group, and can be reached on the World Wide Web at.www.claritas.com.

About iMarket

iMarket Inc., headquartered in Waltham, Mass., is a leading provider of information-driven marketing tools. The company's PC- and Web-based tools combine high-quality business data from multiple sources with robust software to help sales and marketing professionals worldwide increase their return on investment by developing targeted sales leads, identifying potential markets, analyzing business segments, and planning and executing marketing strategies. iMarket is the only company whose technology delivers information-rich databases directly to marketers' desktops, allowing organizations to create and download highly targeted lists that would typically have to be purchased through a list broker or service bureau. Founded in 1991, iMarket is privately held. iMarket has been featured three years in a row on the Inc. 500 annual list of America's fastest growing private companies. The company was recently named to the Deloitte & Touche Fast 500 list. Information about iMarket's marketing solutions can be found at www.imarketinc.com, by calling [phone], or by email request to [e-mail].