iMarket Enhances Marketing Data Offerings; Adds Vertical Market and Market Risk Data.Business/Technology Editors WALTHAM, Mass.--(BUSINESS WIRE)--Feb. 23, 2000 iMarket Inc., the leading provider of information-driven marketing tools, today announced the addition of financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , manufacturing, health care, and credit risk data to its integrated database of more than 20 data sources. The additional data will allow users of iMarket's desktop marketing solution, MarketPlace, and zapdata.com, the company's Internet business unit, to further refine target lists and analyses based on vertical market and credit risk data. iMarket's Internet business unit, zapdata.com, and desktop products now offers data from Thomson Financial Thomson Financial A major provider of information, analytical tools, and consulting services to the financial community. The firm, a division of Thomson Corporation, is best known to investors for its First Call segment, which publishes consensus earnings Publishing (TFP TFP Total Factor Productivity TFP Tradition, Family and Property TFP Time for Prints TFP Transference-Focused Psychotherapy TFP Trade for Prints (modeling) TfP Training for Peace (South Africa) ); Predictive Business Decision System (PBDS PBDS Parti Bangsa Dayak Sarawak (Malaysia) PBDS Performance Based Development System PBDS Post Boost Detection System PBDS Professional and Broadcast Digital Systems (London, UK) ); Harris InfoSource, and Health Care Data Services (HCDS HCDS Health Care Data Systems HCDS Hardline Cable Distribution System HCDS Health Care Development Services, Inc. (Highland Park, IL) HCDS High Capacity Digital Service ). Financial Services Data from TFP With the addition of TFP data, iMarket and zapdata.com customers can target key banking and mortgage broker contacts, retrieve profile information on a particular financial institution; segment banks by type, classify mortgage brokers into commercial or residential, and search for institutions by total assets and total deposits. Harris InfoSource Manufacturing Data Harris InfoSource, a provider of manufacturing contacts to iMarket since 1999, has added elements from its highly-respected manufacturing database providing users the ability to select manufacturing firms by rate of change in employment, foreign trade, plant size in square feet, and products produced at the plant. HCDS' Health Care Data HCDS, another long-time data provider to iMarket, is supplying profile data, which allows users to target managed care organizations by type, membership, and number of network physicians and hospitals; and hospitals and nursing homes by total bed count. Risk Data from PBDS The addition of credit risk indicators from PBDS gives iMarket and zapdata customers the ability to discover their most creditworthy cred·it·wor·thy adj. Having an acceptable credit rating. cred  it·wor prospects, identify low-risk prospects, lower operational costs, and improve the credit quality of their portfolios. PBDS provides a continuous risk score to identify low-, medium-, and high-risk prospects. iMarket combines these and 18 other premier data sources, such as Dun & Bradstreet, Cahners Business Lists, and Harte-Hanks Market Intelligence, with powerful, easy-to-use tools to deliver high-quality, targeted leads and market information to the desktops of sales and marketing professionals. iMarket's desktop and Internet tools, from its online business unit zapdata.com, now provide access to 18 million contact names, segmented by job function and title. These tools provide sales leads, detailed customer analysis, lead enhancing and profiling, and market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" reports. "With these data enhancements, iMarket has validated its position as the one-stop shop One-Stop Shop A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. for marketing and sales data," said Will Reynolds, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of iMarket Inc. "We know that business-to-business sales and marketing professionals want their data on their desktops or over the Internet, and we have the data they need no matter what vertical market they are trying to reach." The iMarket and zapdata.com products and services provide access to firmographic data on 11 million U.S. businesses, 18 million contact names, and integrated data from more than 20 premier data providers covering a wide range of industries: information technology, financial services, manufacturing, telecommunications, management, law, health care, and religion. Also included are business indicators such as growth and ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. registration status. About zapdata.com zapdata.com is a powerful e-commerce site that provides sales and marketing professionals access to rich, encompassing data--anytime, anywhere. Based on iMarket's proven technologies, used by more than 50,000 customers, zapdata.com offers a number of services and a breadth and depth of data that allow customers to obtain the information they need, exactly when they need it, to drive the success of their sales and marketing efforts. zapdata.com is available at http://www.zapdata.com. For more information about zapdata.com or to become a data provider or an affiliate partner, visit the Web site or send an email to info@zapdata.com. About iMarket iMarket Inc., headquartered in Waltham, Mass., is the developer of the award-winning MarketPlace software suite, and is a leading provider of information-driven sales and marketing tools. iMarket has formed strategic alliances with leading relationship management companies and sales and marketing automation providers, including Claritas, Inc., Onyx onyx (ŏn`ĭks), variety of cryptocrystalline quartz, differing from agate only in that the bands of which it is composed are parallel and regular. Software, Channel Wave, Applix, and MarketSoft. A privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. founded in 1991, iMarket is a recipient of the Crossroads 2000 A-List Award and the 1999 MIMC MIMC Massachusetts Interactive Media Council MIMC Manitoba International Marketing Competition (Manitoba, Canada) MIMC Mobile Infirmary Medical Center MIMC Mercury IMC Ltd (hazardous areas security access devices) Award for Best Business-to-Business Sales Multimedia Title. Information about iMarket can be found at http://www.imarketinc.com or by calling 800-590-0065. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion