healthcare provision must be targeted - Women's Healthcare brings relevant health professionals together with 30,000 women in the UAE.Summary: Women's Healthcare, the UAE's most comprehensive exhibition dedicated to the wellbeing of women in the Middle East, running alongside The Bride Show Dubai, represents a recognition among medical professionals that when it comes to healthcare, products and services should not be delivered in a blanket fashion but must be targeted at specific audiences.
The needs of women and children are particular and health spending by women for themselves and their family makes up a huge proportion of the market. Yet at the same time these needs are often underrepresented un·der·rep·re·sent·ed
Insufficiently or inadequately represented: the underrepresented minority groups, ignored by the government. , with many women in the region suffering from a chronic lack of medical provision and education specifically designed for them.
Women's Healthcare, the UAE's most comprehensive exhibition dedicated to the wellbeing of women in the Middle East, running alongside The Bride Show Dubai, represents a recognition among medical professionals that when it comes to healthcare, products and services should not be delivered in a blanket fashion but must be targeted at specific audiences.
The needs of women and children are particular and health spending by women for themselves and their family makes up a huge proportion of the market. Yet at the same time these needs are often underrepresented, with many women in the region suffering from a chronic lack of medical provision and education specifically designed for them.
Breast cancer is the most prevalent type of cancer among UAE (Uninterruptible Application Error) The name given to a crash in Windows 3.0. In subsequent versions of Windows, a crash was called a "General Protection Fault," "Application Error" or "Illegal Operation." See crash in Windows and abend. women but, with early detection and education, it is one of the most treatable forms of the disease.
The London Breast Clinic has recently completed an audit of its five year survival rate for patients diagnosed between 1998 and 2002. In all cases of invasive cancer during this period patient survival rate is 92 per cent. Local breast cancer recurrence recurrence /re·cur·rence/ (-ker´ens) the return of symptoms after a remission.recur´rent
1. rates for the same period are 2.6 per cent. However, women in the UAE often present themselves at hospitals at a late stage of the disease, which makes treatment far more difficult.
Philippa Clayton, Nurse Manager at the Tawam Hospital Breast Care Center, said, "We can only speculate about the reasons for late presentation of the disease but they would include modesty and disinclination dis·in·cli·na·tion
A lack of inclination; a mild aversion or reluctance.
Noun 1. disinclination - that toward which you are inclined to feel dislike; "his disinclination for modesty is well known" for women to examine themselves, fear of diagnosis and fear of medical intervention, reliance on tribal medicine, fear of rejection by their husbands, and above all, lack of information about screening and early detection."
Women's Healthcare will have representatives of Tawam Hospiatal Breast Care Center and The London Breast Clinic on hand to discuss any issues related to the disease, provide education and arrange screenings.
Another important element of the exhibition is homeopathic Homeopathic
A holistic and natural approach to healthcare.
Mentioned in: Ehlers-Danlos Syndrome
adj treatment. Homeopathic medicine Homeopathic Medicine Definition
Homeopathy, or homeopathic medicine, is a holistic system of treatment that originated in the late eighteenth century. The name homeopathy is derived from two Greek words that mean "like disease. is a key strand of Complementary and Alternative Medicine The term complementary and alternative medicine (CAM) is an umbrella term for alternative medicine and complementary medicine.
Alternative medicine describes practices used in place of conventional medical treatments. and is specifically used to target hormonal issues, helping women with menopause, menstruation menstruation, periodic flow of blood and cells from the lining of the uterus in humans and most other primates, occurring about every 28 days in women. Menstruation commences at puberty (usually between age 10 and 17). and skin complaints.
This form of treatment, like the exhibition itself, represents a shift to a more reactive and patient-orientated form of medical care. The trend has been identified in the USA where doctors, initially responding to patient pressure, have started to integrate complementary and alternative medicine (CAM) into a standard course of treatment. For instance, all 18 hospitals on U.S. News's most recent "America's Best Hospitals America's Best Hospitals Media & health An annual 'report card' on the quality of care received in US hospitals published by US News & World Report, that is either proudly quoted by those who are rated or dismissed by those who are not " provide CAM of some type. Also 36 US teaching hospitals are blending CAM with conventional care. The UCSF Medical Center The UCSF Medical Center at Parnassus Heights and Mount Zion in San Francisco, California are the major research and medical teaching hospitals of the University of California, San Francisco. It has been ranked as the 7th-best overall medical center in the United States by U.S. , the Stanford Medical Hospital and the UCLA UCLA University of California at Los Angeles
UCLA University Center for Learning Assistance (Illinois State University)
UCLA University of Carrollton, TX and Lower Addison, TX Medical Centre, now implement complementary medicine as a part of their healthcare provision.
According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. statistics released by the National Institute of Health in the USA, CAM is one of the fastest growing features of modern medicine with 43 per cent of women and 12 per cent of children using it on a regular basis.
Against a national average of 38 per cent, use of complementary medicine rises to 43 per cent amongst high-earners and 55 per cent amongst the most highly educated. These statistics perfectly map onto the demographics of the audience of Women's Healthcare.
In 2008, 62 per cent of visitors were 30 years or older, 85 per cent were privately insured and 49 per cent were married with children. This is why companies like UltraMed, a Dubai-based distributor of European homeopathic medicines, feel that their presence at Women's Healthcare is important.
Dr. Sassan Behjat, Founder of Medblend Integrative Medicine integrative medicine
combines conventional medicine with complementary and alternative therapies.
integrative medicine The 'new medicine' A term for the incorporation of alternative therapies into mainstream medical practice. Consultancy in California and Managing Director of UltraMed Dubai, said, "Homeopathy homeopathy (hōmēŏp`əthē), system of medicine whose fundamental principle is the law of similars—that like is cured by like. is usually favoured by women for themselves and their children because it is safe, natural and often obviates the need for harsher forms of intervention.
"Commercial children's medicines, including allergy remedies and cough syrups cough syrup
A sweetened medicated liquid taken orally to ease coughing. , have often not undergone clinical testing on the infants at whom they are marketed. That is not to say that they are at all dangerous for children, but many parents now prefer to use them in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem"
tandem with more natural, homeopathic remedies."
Given that women are larger spenders than men on medicine and medical treatments, homeopathy represents a significant and growing market, especially in the Middle East where there is an increased focus on provision of healthcare.
UltraMed's Dr. Behjat will be on hand at the exhibition to provide answers to queries on all forms of homeopathic and complementary medicine.
Other exhibitors include Del Monte and Health Factory, companies dedicated to the provision of healthy food to women as a part of their non-stop schedules.
Del Monte has recently started to supply prepared fruit and vegetables at McDonalds and at service stations across the UAE in a bid to encourage a regular intake of vitamins and minerals that only these foods can provide.
Health Factory provides weight loss programmes to help people to change their lifestyle and food habits in order to lose weight or maintain a healthy weight.
Women's Healthcare runs alongside The Bride Show Dubai, 8-11 April 2009, at Dubai International Exhibition Centre.
2009 Al Bawaba (www.albawaba.com)
2009 Al Bawaba (Albawaba.com)
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