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firstRain(R) and Nicholas Hall & Company Make Over-the-Counter Information More Useful to Pharmaceutical Professionals.


FOSTER CITY, Calif. & ESSEX Essex, Anglo-Saxon kingdom
Essex, one of the early kingdoms of Anglo-Saxon England. It was settled probably in the early 6th cent. by Saxons who traced their royal line back to a continental Saxon god instead of to Woden, as did the rulers of other early
, United Kingdom -- firstRain, the creator of search-driven business intelligence, and Nicholas Hall & Company, the providers of global information about consumer healthcare, announced that Nicholas Hall & Company's periodicals and news bulletins have been integrated into firstRain's on-demand intelligence.

Pharmaceutical industry customers of both firstRain and Nicholas Hall & Company will receive content that they have licensed from Nicholas Hall & Company. That content may include Nicholas Hall's Insight, a market analysis and business intelligence periodical periodical, a publication that is issued regularly. It is distinguished from the newspaper in format in that its pages are smaller and are usually bound, and it is published at weekly, monthly, quarterly, or other intervals, rather than daily. ; OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 Newsflash Extra, a weekly electronic news bulletin; and off-the shelf reports from Nicholas Hall & Company. firstRain delivers highly relevant, personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
, timely intelligence on-demand, giving mutual customers a single, useable, targeted view of the industry intelligence of greatest interest to them.

"Our pharma customers often ask us to integrate their most trusted sources into their firstRain environment," said Penny Herscher, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of firstRain. "This partnership makes available to them the extensive, timely, reliable information about consumer healthcare and the over-the-counter pharmaceutical market that Nicholas Hall & Company provides. It is now included with the hundreds of sources that our pharma customers use."

"firstRain puts the information we provide to our customers into a wider context," said Nicholas Hall, Chairman & CEO of Nicholas Hall & Company. "Pharmaceutical executives value our timely information even more when it is distinguished by relevance for our customers, and delivered to them in a personalized manner."

firstRain provides highly relevant, tailored, customized information to professionals who need to know what is happening in their market, but can't take the time and staff to manually search and monitor all sources of information. The user selects the sources and the presentation methods, and chooses how often to receive the intelligence. firstRain finds the information, reduces its complexity and delivers it in a timely, convenient and highly useful manner.

Information from Nicholas Hall & Company keeps marketing executives, retailers and suppliers informed about the companies, products, market and sales trends in consumer healthcare and over-the-counter pharmaceuticals.

About firstRain

firstRain is the creator of search-driven business intelligence. This highly relevant, timely, personalized, on-demand intelligence from across the web enables firstRain customers to derive and act on qualitative fundamentals about companies and markets. firstRain is a venture-funded, privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 headquartered in Foster City, CA, with additional offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, NY, Boston, MA, and New Delhi New Delhi (dĕl`ē), city (1991 pop. 294,149), capital of India and of Delhi state, N central India, on the right bank of the Yamuna River.  and Mumbai, India. Contact firstRain at www.firstrain.com or +1 650 356-9040.

About Nicholas Hall & Company

Nicholas Hall & Company is a team of dedicated experts with a single aim to benchmark the world of consumer healthcare. No other company is so thoroughly specialised Adj. 1. specialised - developed or designed for a special activity or function; "a specialized tool"
specialized

specific - (sometimes followed by `to') applying to or characterized by or distinguishing something particular or special or unique; "rules with
 in OTC, with such a wide network of contacts, or is able to provide data and analysis, competitive intelligence and strategic advice on a truly global basis. Contact Nicholas Hall & Company at www.nicholashall.com or +44 (0) 1702 220 200.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 12, 2005
Words:464
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