enFashion Raises $3 Million in First-Round Financing.Business Editors/High-Tech and Apparel Writers NEW YORK--(BUSINESS WIRE)--July 20, 2000 -- First 3-D Simulation Technology Breakthrough Will Enable Consumers To Virtually Try On Clothes Over The Internet -- enFashion Inc. (www.enfashion.com), creator of the breakthrough virtual apparel try-on technology VTryOn(TM), today announced completion of first round financing in the amount of $3 million. The investor group for this Redwood-city based company includes both Bay Area venture capitalists Venture Capitalist An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding. Notes: Venture capitalists usually expect higher returns for the additional risks taken. and angel investors An individual who invests his or her own money in a private company, which is typically a startup. An angel investor is not an employee or member of a bank, venture capital firm or other financial institution that normally makes such investments. . VTryOn(TM) is designed to dramatically increase online apparel sales by addressing fundamental concerns such as visualization Using the computer to convert data into picture form. The most basic visualization is that of turning transaction data and summary information into charts and graphs. Visualization is used in computer-aided design (CAD) to render screen images into 3D models that can be viewed from all and fit. This proprietary technology, which will launch later this summer, far surpasses other technologies that enable shoppers to visually try on garments or to find their right size. VTryOn(TM) will allow shoppers to actually see how they will look in a selected garment through use of an accurate virtual model trying on an accurate virtual garment that is rendered with light and shadow to show the hang and drape drape v. To cover, dress, or hang with or as if with cloth in loose folds. n. A cloth arranged over a patient's body during an examination or treatment or during surgery, designed to provide a sterile field around the area. of the fabric. The shopper will be able to rotate the model to various angles and zoom To change from a distant view to a more close-up view (zoom in) and vice versa (zoom out). An application may provide fixed or variable levels of zoom. A display adapter may also have built-in zoom capability. in and out. A see-thru mechanism will also enable the shopper to see how well the garment fits in any dimension. The VTryOn(TM) technology takes into account more than 20 measurements of an individual's body, together with the apparel manufacturer's DXF DXF - Drawing Exchange Format image of the paper pattern and the fabric weight, elasticity and strength characteristics of each individual garment. VTryOn(TM) then undertakes a complex computer simulation of the "trying on", which ensures that the images and fit are an accurate depiction of what a shopper would see in the mirror of an actual fitting room fitting room n (in shop) → probador m fitting room fit n (in shop) → cabine f d'essayage fitting room fit . VTryOn(TM) has been in development for more than a year and has nine patents applied for. "Visionaries in the apparel industry have recognized that the inability to effectively try on garments has been a major obstacle to the growth of apparel sales on the net," said Eugene Lee Eugene Lee may refer to:
Esprit Holdings Limited (Traditional Chinese: 思捷環球控股有限公司 HKSE: Ltd. "There have been numerous concepts that help users view a garment pasted on a virtual model or to find their right size. But VTryOn(TM) will enable a customer to actually see how she will look and how well the garment will fit her when she tries on any garment being sold on a website. This is a major breakthrough for selling apparel on the Internet." With enFashion's VTryOn(TM) technology, apparel brands and retailers will be able to equip e·quip tr.v. e·quipped, e·quip·ping, e·quips 1. a. To supply with necessities such as tools or provisions. b. their websites with virtual fitting rooms - giving customers a greater confidence to buy online, in addition to attracting customers excited by the convenient and "fun-to-use" feature. E-tailers will also be able to use the fitting room experience to better merchandise their product offering with real time merchandising tools. "As it stands now, apparel buying on the net is dominated by limited repeat purchases of basic apparel from familiar brands. enFashion's VTryOn(TM) technology will give users the confidence to buy more interesting styles from brands they haven't bought from before," said Sally Shi, enFashion's Co-Founder. "What's more, the ability to try on before buying will reduce returns and thereby improve e-tailer profitability." About enFashion enFashion, Inc. is a Silicon Valley-based Internet Company focused on developing enabling technology for the apparel industry. The Company's proprietary VTryOn(TM) ("Virtual Try On") technology is the first Web-based 3-D simulation system that allows Web users to virtually try on clothes. The users are able to see visual results close to the precision of a physical try on. This technology removes the try-on-to-buy imperative that has been a key obstacle for the rapid growth of the apparel e-commerce industry. |
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