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edun LIVE Partners with Farmer School of Business at Miami University for Social Entrepreneurship Business Launch.


School Develops Pilot Program for National Rollout to Colleges to Help Drive Trade with Africa

OXFORD, Ohio Oxford is a college town located in the southwestern portion of the U.S. state of Ohio in northwestern Butler County in Oxford Township, originally called the College Township. The population was 21,943 at the 2000 census (approximately 16,000 students are included in this figure).  -- The Farmer School of Business at Miami University Miami University, main campus at Oxford, Ohio; coeducational; state supported; chartered 1809, opened 1824. The library has extensive collections in literature and American history, including the William Holmes McGuffey Library and Museum and the Edgar W.  announced today that its Center for Social Entrepreneurship Social entrepreneurship is the work of a social entrepreneur. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change.  has officially launched edun LIVE on Campus Edun Live on Campus is a pilot program started at Miami University in Oxford, Ohio. The student-run group buys blank T-shirts made in Africa with African-grown cotton, puts logos on them to raise awareness of social issues, and sells them to campus organizations and other groups. , a new student-run business that will create partnerships between the socially conscious clothing brand, edun LIVE and other colleges throughout the country interested in selling the edun LIVE label to help drive trade with Africa.

Developed this past fall and run by Miami students as a pilot program, the initiative was created as a way for students to learn about sustainable development Sustainable development is a socio-ecological process characterized by the fulfilment of human needs while maintaining the quality of the natural environment indefinitely. The linkage between environment and development was globally recognized in 1980, when the International Union  in a real world context by supplying and promoting edun LIVE on Campus t-shirts. Additionally, the partnership between edun Live and Miami University will serve as a prototype business model for other universities wishing to launch similar edun LIVE on Campus initiatives.

Edun LIVE is a sub-brand of Edun Apparel Ltd, the socially conscious clothing label founded in 2005 by U2 singer Bono and his wife Ali Hewson Alison Hewson (born Alison Stewart on 23 March 1961), known as Ali Hewson, is an activist and wife of U2's lead singer Bono.[1] Biography . Edun's mission is to increase trade and create sustainable employment for developing areas of the world, particularly sub-Saharan Africa. Edun LIVE manufactures 100% African t-shirts, from "grower-to-sewer" in the sub-Saharan nations of Lesotho, Uganda and Kenya, to name a few, and sells them as blanks for merchandising purposes. The goal of edun LIVE is to increase employment opportunities in these regions through high volume sales of its t-shirts.

"edun LIVE had been looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a solution to sell high volumes of t-shirts in the college market," commented Edun CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Christian Kemp-Griffin. "When the Farmer School's Center for Social Entrepreneurship approached me, one thing led to the next and an innovative idea emerged." Edun founder Ali Hewson added that she was excited to work with Miami as a launching pad for future college partnerships, and pleased to see "college students taking such an active role in the development of socially conscious business models."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Brett Smith, an assistant professor with the Farmer School's Center for Social Entrepreneurship who initiated the edun LIVE on Campus program, social entrepreneurship and social consciousness are dramatically increasing. "Response to the edun LIVE on Campus project has been dramatic," commented Professor Smith. "To date, we've sold more than 1,500 customized t-shirts to student organizations and businesses. Several hundred of them were imprinted with the slogan 'I know who made my t-shirt. Do you?' to promote the initiative on campus. We expect those numbers to grow significantly as word gets out to students, businesses and other campuses about what we're doing and why."

"The edun LIVE on Campus initiative is a great example of the real, hands-on experiential learning opportunities we offer," said Dean Roger L. Jenkins. "The Farmer School is committed to providing an MBA-like education to our undergraduates."
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 10, 2007
Words:465
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