echoMEDIA Announces New Internet Download Technology: Partners with Jumbo!NEWPORT, R.I.--(BUSINESS WIRE)--April 28, 1997-- The WAIT is over: Web sites offering downloads can now communicate with users during the download process echoMEDIA (r) Incorporated today announced a major breakthrough in Internet technology for web sites with the introduction of While You Wait (tm) (WYW WYW Whatever You Want ). While You Wait is an innovative tool that creates new marketing vehicles for web sites and reaches previously unrealized audiences. WYW enables web sites and advertisers to present targeted messages to captive audiences during the idle time The duration of time a device is in an idle state, which means that it is operational, but not being used. experienced while users download information from the Internet. echoMEDIA also announced a partnership agreement with Jumbo jum·bo n. pl. jum·bos An unusually large person, animal, or thing. adj. Unusually large: jumbo shrimp; a jumbo jet. ! to utilize the While You Wait technology. Sophisticated, computer users visit Jumbo's site and download more than 1,000,000 files each month. "While You Wait provides a unique opportunity for web sites and advertisers to further communicate and interact with their customers `while they wait' for software, music, or other content to be downloaded. WYW offers access to marketable advertising opportunities for participating sites, which guarantees an increase in the value of their site for users, as well as advertisers," commented Roger Moore
"The `While You Wait' technology delivers a never before `Beyond the Banner' experience for users and advertisers," said Will Margiloff, Vice President, Advertising and Marketing at Jumbo!. Margiloff continued, "We are very excited about our new relationship with echoMEDIA, and now will be the first web site to go "Beyond the Banner" with a truly interactive, full screen advertisement which will capture both the users attention and vital demographic information. Jumbo! has established itself as a leader in the Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. community and continues to demonstrate this role with the addition of the WYW technology." While You Wait creates new, additional space on the web site but does not interrupt A signal that gets the attention of the CPU and is usually generated when I/O is required. For example, hardware interrupts are generated when a key is pressed or when the mouse is moved. Software interrupts are generated by a program requiring disk input or output. or delay the download process. The download status bar that currently occupies this space is replaced with new content or supplemental information. This offers participating web sites new marketing opportunities with limitless options. For instance, the additional space may be utilized for display advertising, information regarding other site offerings, navigation capabilities or presentation of incentives or contests. The host site may also include echoMEDIA's proven, results-oriented, registration technology which allows the sites to collect valuable demographic data in an unobtrusive, user-friendly manner. While You Wait, written in JavaScript, is compatible with Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web. 2.0 and higher, and Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software. 3.0 and higher. While You Wait is easy to install and takes advantage of a multitasking multitasking Mode of computer operation in which the computer works on multiple tasks at the same time. A task is a computer program (or part of a program) that can be run as a separate entity. browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used , thereby eliminating any delay in the download process. echoMEDIA is also in negotiations with other major download sites. For pricing information, please contact Shannon Flynn in echoMEDIA's Boston office: 617-642-0645 or sflynn@echomedia.com. -0- echoMEDIA is an interactive, multimedia, advertising services company that specializes in the creation of one-to-one marketing solutions. We develop technology tools that provide opportunities to communicate targeted messages to captive audiences. echoMEDIA's other innovative products include the echoAD, the echoRESPONSE Card (eRC), and WebDeliver. echoMEDIA is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in Newport, RI. echoAD, eRC, WebDeliver and While You Wait are registered trademarks of echoMEDIA. Jumbo!, a leader in the Internet advertising community offers more than 100,000 free computer software downloads and attracts more than 2 million targeted, computer savvy users each month. For a While You Wait demonstration, please visit our web site: http://www.echomedia.com/whileyouwait.html For the latest in new software downloads, visit Jumbo!: http://www.jumbo.com Jumbo!-"The Best Software Library in CyberSpace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. " -PC World Magazine CONTACT: Tracy Mansolillo, Director, Marketing Services, echoMEDIA, tracy@echomedia.com 401.842.0002 or Will Margiloff, Vice President, Advertising & Marketing, Jumbo!, will@jumbo.com 212-244-2870 ext. 11 |
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