ecFood.com Establishes Business-to-Business Community Marketplace.

INCLINE VILLAGE, Nev.--(BUSINESS WIRE)--Sept. 16, 1999--

Food Manufacturers Now Have a Simple and Cost-Efficient Way to

Get Their Business On-Line To Promote Their Company and Its

Products and Services

Food manufacturers looking to utilize the Internet for business-to-business sales, without the hassle and costs of building their own website, now have a simple solution: www.ecFood.com's Company Storefronts, a cyber-mall type community marketplace for the food industry.

Via its new Community Marketplace, ecFood.com is offering a quick and cost-efficient way for food companies to get on the Net, enabling them to promote their company, reach new customers, build brand awareness and sell products. Here, merchants can build a company identity in the ecFood.com Internet community, an established and well-known marketplace for the food industry.

"The ecFood.com Community Marketplace is an easy first step for a company seeking to start its Internet strategy," said David Laukat, CEO of ecFood.com. "For companies that already have a web presence, the ecFood.com Company Store Program can complement that strategy and offers more exposure in a community forum with higher traffic flow than an individual site."

By owning a storefront at ecFood.com, businesses save on costs -- an ecFood.com Storefront costs only $1,000 annually for production and maintenance, as opposed to thousands of dollars often spent by individual business to build their own internet site -- which potential buyers may never find.

Another important factor in business-to-business e-commerce is security. Customers can feel safe while exchanging information and goods through the ecFood.com website, a secure public and private channel.

The Community Marketplace is already open for business. I.T.I., an independent company specializing in importing high quality tropical fruit purees and concentrates uses their ecFood.com store as "another vehicle and unique avenue to get the word out and increase business on the Net."

Kawasumi, Inc., a producer of teriyaki sauces, bastes and glaze, ships wholesale to restaurants, hotels, caterers and grocery stores. "Our SUMI products have always been competitive and popular in terms of price and value," said John Montesanto, president and CEO of Kawasumi, Inc. "The ecFood.com store is an efficient way to reach existing and potential customers, as well as another way to save on cost and time. That additional value helps us and our customers."

An ecFood.com Company Store includes construction of a personalized web page complete with a company description, logos, contact information and a product page. The product page explains the products available for sale at the Store, with links to a more thorough description of each item. This allows a company to sell its products directly to its customers.

Other benefits include: an ecFood.com homepage index listing each company and a brief description; a search function where all products are fully searchable by title or description, and, if business have an individual website, a hyperlink to the Company's site outside of ecFood.com.

In addition, ecFood.com is offering food companies -- big and small -- the opportunity to increase revenue from online sales. High volume users will also benefit with transaction cost of less than 1/2 percent.

According to Forrester Research, electronic commerce food sales are projected to grow from $.01 billion in 1999 to $6.3 billion in 2000.

In addition to a Community Marketplace, ecFood.com applies new Internet tools, including auctions, fixed price sales and classifieds, to the existing distribution systems of the food industry to improve its efficiency. ecFood.com is powered by OpenSite Technologies, Inc., the market leader in online auction software and services.

For more information, visit www.ecFood.com, or e-mail: [e-mail] or call 775/831-1001.