eVineyard Gains Financing, Strategic Comarketing Partnership With Harry and David.Business Editors/Food & Wine Writers
PORTLAND, Ore.--(BUSINESS WIRE)--Nov. 2, 2000
Leading Wine E-tailer Teams up with Bear Creek Bear Creek may refer to: Communities
Parent Company of Harry and David, Jackson & Perkins
eVineyard (www.eVineyard.com) has entered into a strategic comarketing partnership with Harry and David, the prestigious food gift company owned by Bear Creek Corporation and a principal investor in the leading online wine retailer's recent funding round. In the arrangement, Bill Williams, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bear Creek, has been appointed to the eVineyard board of directors.
One of the nation's leading direct-mail marketers, Bear Creek is the parent company of Harry and David, famous for its Fruit-of-the-Month Club(R), and Jackson & Perkins, the world's largest producer of roses. As their relationship debuts, eVineyard and Bear Creek will enter the holiday season with links between their sites and promotional exchanges. In early 2001, the two companies will launch a gift program pairing eVineyard wines with specially selected gifts.
"We are very excited about this strategic investment from the company behind two of the most respected and enduring names in American households," said Larry Gerhard, president and CEO of eVineyard. "By making an investment in eVineyard and forming a marketing alliance between the companies, Bear Creek recognizes the enormous potential in pairing its competitive edge in gift giving with our complementary strength as the premier Web-based wine retailer."
"We have been looking for Looking for
In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a qualified partner to pair wines with our gifts, and with eVineyard we have found the ideal solution," said Bear Creek's Williams. "They share our commitment to excellent customer service and selection, and their licensed retail model makes it possible -- and legal -- to ship their wines and our products to 25 states."
The demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. of Harry and David and Jackson & Perkins customers, as well as the people to whom they give gifts, closely reflect the profile of wine drinkers. "The devotees of Bear Creek's franchises represent a tremendous opportunity for us to expand our marketing reach," said Brett E. Lauter, vice president and chief marketing officer of eVineyard. "As we develop our comarketing programs, both companies will benefit from the pioneering product-pairing options we will bring to the online marketplace."
"Wines complement any special occasion," said Cathy Fultineer, senior vice president and general manager of direct marketing for Bear Creek, "and pairing them with our well-loved gifts will bring a new dimension to gift-giving."
About Bear Creek
Bear Creek Corporation is one of the nation's leading direct-mail marketers. It includes Harry and David, America's largest direct-mail marketer of gift fruits; an expanding Harry and David Stores division, currently with 106 stores; Jackson & Perkins, the world's largest supplier of roses and the foremost producer of new rose varieties; Northwest Express, a unique Northwest products lifestyle catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. .
The leader in the B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. wine market, eVineyard (www.eVineyard.com) legally serves wine buyers in 25 states -- more than 70% of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. market for off-premise premium wine sales. With its eight current logistic lo·gis·tic also lo·gis·ti·cal
1. Of or relating to symbolic logic.
2. Of or relating to logistics.
[Medieval Latin logisticus, of calculation centers and the imminent opening of two additional centers, eVineyard will soon sell premium wines to each of the country's top 10 wine markets, reaching over 75% of the market and serving 27 states. With the recent acquisition of WineBuyer.com and its related technology, eVineyard is positioned for expansion in the B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.
B2B - business to business space. In addition, eVineyard will soon offer wine accessories A Wine accessory is generally any equipment that may be used in the storing or serving of wine. Wine accessories include many items such as wine glasses, corkscrews, and wine racks. in all 50 states through its recently announced marketing and fulfillment ful·fill also ful·fil
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.
2. alliance with The Wine Appreciation Guild.
eVineyard offers a selection of over 5,000 domestic and imported premium wines and has exceptional features such as online education, promotions and loyalty programs, sweepstakes events, a wine club and free shipping with purchases over $25. eVineyard's superior selection and delivery capabilities have led to growth averaging more than 150% per quarter since launch. The company expects to achieve profitability in 2001.