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ePhilanthropy award: best online advocacy and funding campaigns receive honors.

Five charities were honored for their ephilanthropy initiatives during the second annual International ePhilanthropy Awards held last month at the Harvard Club in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. Organized by the ePhilanthropy Foundation in Washington, D.C., some 68 ephilanthropy initiatives from all seven continents competed for the recognition in five categories. in Australia took the award for Best Online Community Building Volunteerism and/or Activism Campaign, sponsored by The organization is a virtual volunteer system that delivers professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , skills and advice to the community sector via the Web, 24 hours a day, anywhere in the world. Volunteers get the flexibility and convenience of volunteering at their own computers and using their professional skills to help solve the issues faced by community organizations. The volunteers also receive feedback on contributions and audited reports that can be used as a record of their added experience and professional development.

Greenpeace International in Amsterdam took the Best Integrated Online and Offline ePhilanthropy Campaign category, sponsored by GetActive Software. Its "No Whaling whaling, the hunting of whales for the oil that can be rendered from their flesh, for meat, and for baleen (whalebone). Historically, whale oil was economically the most important. Early Whaling

Whaling for subsistence dates to prehistoric times.
 Virtual March" was a global- scale campaign that mobilized more than 61,000 people from 252 countries in just 33 days. The campaign's objective was to protect against the South Korean government's intention to reopen re·o·pen  
tr. & intr.v. re·o·pened, re·o·pen·ing, re·o·pens
1. To open or be opened again: Officials reopened the airport after the snow was cleared. Schools reopen in September.
 commercial whaling. The international pressure was successful.

Kids Help Phone, based in Toronto, won the Best Special Event Registration and/or Membership Campaign award, sponsored by Artez Interactive. The organization is Canada's only toll-free, 24-hour, bilingual and anonymous telephone counseling telephone counseling The provision of advice and verbalized moral support to a person with a particular need by a group of either volunteers or a paid staff with some level of experience and/or expertise in the area of interest; TC may include crisis , referral and information service for children and youth. Its Bell Walk is a pledge-driven fundraising event that utilizes the Internet for the majority of its communication and outreach. The Web site is the central hub for all participants and donors, posting staff blogs and sending email marketing blasts to past participants and donors. In 2006, the number of online registrants went from 38 percent to 50 percent. Online donations went from $675,945 to more than $1 million.

Network For Good in Bethesda, Md., won the Best Online Donations/Fundraising Campaign, sponsored by eTapestry. Nominated by the W.K. Kellogg Foundation Kellogg Foundation, philanthropic institution established (1930) at Battle Creek, Mich., by food manufacturer W. K. Kellogg (1860–1951). Kellogg eventually gave the institution a total of $47 million, and by 1990 its endowment had increased to more than $3. , Network For Good allows visitors to its Web site to donate, volunteer and get involved in issues. In 2005, it launched a fundraising campaign to re-energize donors and compel Compel - COMpute ParallEL  them to "do good, feel good." In just five weeks, the site generated more than $7 million for 8,000 different charities. And, 6 percent of donors enrolled in monthly giving programs.

The People's Choice Award sponsored by the Verizon Foundation, went to The African Well Fund African Well Fund is a Non-profit organization dedicated to raising funds for the construction and maintenance of freshwater wells throughout impoverished sections of Africa.  (AWF AWF African Wildlife Foundation
AWF Akademia Wychowania Fizycznego (Polish coaches college)
AWF American Wrestling Federation
AWF All Weather Finish
AWF Alliance World Fellowship
AWF Atlanta Women's Foundation
AWF Aging Waste Facility
) in Schenectady, N.YAWF raises funds for the construction and maintenance of clean water wells in Africa. The AWF and its Web site are operated entirely by unpaid volunteers.

One of the AWF's most successful fundraising efforts has been its yearly "Build a Well for Bono's Birthday" campaign. While not directly affiliated with U2 or their management, the AWF has the advantage of being able to appeal directly to U2 fans for help, since addressing Africa's poverty emergency has long been one of the most publicized pub·li·cize  
tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es
To give publicity to.

Adj. 1. publicized - made known; especially made widely known
 endeavors of lead singer Bono.

More than $82,000 was raised by the previous three campaigns, including $32,000 this year. One reason for the great success of the BWBB campaign is the AWF's use of various online U2 forums and news sites to spread the word. This year, U2's official Web site posted a story about the drive. Other well-known fan sites also promoted the campaign.
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Title Annotation:Online ...
Author:Clolery, Paul
Publication:The Non-profit Times
Date:Oct 15, 2006
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