eMarketing Excellence Summit Planned for Hollywood, Florida; Marketers Learn Best Practices at Session Slated for October 18th.INDIANAPOLIS -- On-demand email software provider ExactTarget, along with the eMarketing Association, the Business Marketing Association, the Customer Relationship Management Association and other organizations, is hosting the eMarketing Excellence Summit, October 18, 2005, at The Westin Diplomat Resort and Spa, Hollywood. The eMarketing Excellence Summit is aimed at educating consumer and B-to-B marketers on how to use permission-based email to convert leads, drive sales and keep customers connected to the brand. The summit will feature Joel Book, director e-marketing strategy for ExactTarget. With more than 25 years experience in data-driven marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Book has helped organizations improve sales performance and maximize marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. through multi-channel marketing strategies that integrate brand marketing and direct marketing channels to drive new customer acquisition, generate repeat buyers and build brand. He will review a series of B-to-B and B-to-C case studies to illustrate best practices in permission based email marketing. The eMarketing Excellence Summit tour covers 18 cities over five months. National sponsors include the eMarketing Association, the Business Marketing Association, the Customer Relationship Management Association (CRMA CRMA Cedar Rapids Museum of Art (Iowa) CRMA Customer Relationship Management Association CRMA City and Regional Magazine Association CRMA Cytokine Response Modifier A CRMA Common Radio Module Architecture ), Retail Forward and Pivotal Veracity veracity (v  ras´itē),n . The eMarketing Excellence Summit is open to anyone with management responsibility in marketing and sales and those in interactive agencies. Continental breakfast begins at 7:30 a.m.; the program begins at 8 a.m. and concludes with networking at 11:30 a.m. The Westin Diplomat Resort and Spa is located at 3555 South Ocean Drive, Hollywood, Florida Hollywood is a city in Broward County, Florida, United States. As of 1 July 2006, the population estimated by the U.S. Census Bureau is 145,879.[3] Founded in 1925, the city grew rapidly in the 1950s and 1960s, and is now the ninth largest city in Florida. . For more information and to register, go to http://email.exacttarget.com/citytour/default.asp. About ExactTarget ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , Scotts, Encyclopedia encyclopedia, compendium of knowledge, either general (attempting to cover all fields) or specialized (aiming to be comprehensive in a particular field). Encyclopedias and Other Reference Books Britannica, and more than 3,820 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. Nearly 700 ExactTarget customers have integrated with other systems to realize the promise of true marketing automation. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution's usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. , strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave(TM) report based on the software's extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. , corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com. |
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