eMarketWorld Names Clarke Caywood from Northwestern University to Chief Marketing Officer Position.Business Editors RICHMOND, Va.--(BUSINESS WIRE)--Sept. 6, 2000 Integrated Marketing Communciations Expert to Guide Company's Brand Strategy eMarketWorld today announced the appointment of Clarke Caywood, Ph.D. as chief marketing officer and president of executive programs. One of the nation's foremost experts in marketing and public relations, Caywood will lead the company's marketing efforts and oversee the formation of the eMarketWorld executive programs. Named by PRWeek as one of the most influential 100 PR people of the 20th century, Caywood joins eMarketWorld from the Medill Graduate School at Northwestern University where he served as chair of the Department of Integrated Marketing Communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or for the last five years. Caywood is a recognized marketing authority and has published two books as well as several articles and book chapters on advertising and integrated marketing communications. "To attract one of the leaders at the cutting-edge of marketing strategy is a real coup for eMarketWorld," said Skip Brickley, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of eMarketWorld. "We enjoyed the benefit of Clarke's insight, experience and creativity for the past four years through his roles on the advisory board for @d:tech and on the Board of Directors for eMarketWorld. We are thrilled to bring his talents in house to help drive the company's continued expansion and success." "I have been involved in eMarketWorld, first through @d:tech, for several years. I have had the opportunity to observe the business at close range during that time and only grew more interested as the company expanded into new areas," added Caywood. "The business model using a highly credible relationship with industry, sponsors and customers is very compelling. My past experience with the management team and interaction with the talented group of employees convinced me that this company would lead in defining both the Internet conference business and the Internet linkage of conference customers." Caywood is the editor of The Handbook of Strategic Public Relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. & Integrated Communications (McGraw Hill, 1997) and the Handbook of Communications in Corporate Restructuring and Takeovers (Prentice-Hall). He has served as a business consultant to IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Corporation on integrated marketing and marketing communications as well as several other organizations including Emerson Electric, Dairy Management Inc. Advocate and Centura Health Care. He holds a joint doctorate in business and advertising from the University of Wisconsin at Madison and a graduate degree in public affairs/public relations from the University of Texas at Austin “University of Texas” redirects here. For other system schools, see University of Texas System. The University of Texas at Austin (often referred to as The University of Texas, UT Austin, UT, or Texas . Caywood has taught in the marketing department of the Graduate School of Business of the University of Wisconsin at Madison as well as the Graduate Business College at Marquette University in Milwaukee, Wisconsin. Caywood is a member of the American Academy of Advertising, the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. , the Association for Education in Journalism and Mass Communication The Association for Education in Journalism and Mass Communication, or AEJMC, is a major international membership organization for academics in the field, offering regional and national conferences and refereed publications. , the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy ) and a number of other professional societies. He is a Trustee of the Arthur W. Page Arthur W. Page was a vice president and director of AT&T in the 1930’s and 40’s, in charge of what we would today call communications, public affairs and public relations. Society and of the Museum of Contemporary Art in Chicago. He is also publisher of the Journal of Integrated Communications. About eMarketWorld eMarketWorld combines vertical industry-specific conferences with highly transactional exchange floors to form an eBusiness Marketplace to educate senior executives on the opportunities offered by the Internet and enable them to accelerate their impact on the new economy. These content-rich programs are targeted toward both buyers and sellers and promote dynamic networking and knowledge sharing opportunities. Each conference explores the critical issues facing the rapidly changing and fiercely competitive Internet landscapes. eMarketWorld plans to coordinate more than 50 conferences by the end of 2000 including @d:tech and eHealthcareWorld. eMarketWorld is a partner company of Internet Capital Group (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ICGE). To obtain information on all of eMarketWorld's conferences and trade shows, contact the company at 804/643-8375 or visit http://www.eMarketWorld.com . |
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