eMarketWorld Names Clarke Caywood from Northwestern University to Chief Marketing Officer Position.
RICHMOND, Va.--(BUSINESS WIRE)--Sept. 6, 2000
Integrated Marketing Communciations Expert to Guide Company's Brand
eMarketWorld today announced the appointment of Clarke Caywood, Ph.D. as chief marketing officer and president of executive programs.
One of the nation's foremost experts in marketing and public relations, Caywood will lead the company's marketing efforts and oversee the formation of the eMarketWorld executive programs. Named by PRWeek as one of the most influential 100 PR people of the 20th century, Caywood joins eMarketWorld from the Medill Graduate School at Northwestern University where he served as chair of the Department of Integrated Marketing Communications for the last five years. Caywood is a recognized marketing authority and has published two books as well as several articles and book chapters on advertising and integrated marketing communications.
"To attract one of the leaders at the cutting-edge of marketing strategy is a real coup for eMarketWorld," said Skip Brickley, CEO of eMarketWorld. "We enjoyed the benefit of Clarke's insight, experience and creativity for the past four years through his roles on the advisory board for @d:tech and on the Board of Directors for eMarketWorld. We are thrilled to bring his talents in house to help drive the company's continued expansion and success."
"I have been involved in eMarketWorld, first through @d:tech, for several years. I have had the opportunity to observe the business at close range during that time and only grew more interested as the company expanded into new areas," added Caywood. "The business model using a highly credible relationship with industry, sponsors and customers is very compelling. My past experience with the management team and interaction with the talented group of employees convinced me that this company would lead in defining both the Internet conference business and the Internet linkage of conference customers."
Caywood is the editor of The Handbook of Strategic Public Relations & Integrated Communications (McGraw Hill, 1997) and the Handbook of Communications in Corporate Restructuring and Takeovers (Prentice-Hall). He has served as a business consultant to IBM Corporation on integrated marketing and marketing communications as well as several other organizations including Emerson Electric, Dairy Management Inc. Advocate and Centura Health Care.
He holds a joint doctorate in business and advertising from the University of Wisconsin at Madison and a graduate degree in public affairs/public relations from the University of Texas at Austin. Caywood has taught in the marketing department of the Graduate School of Business of the University of Wisconsin at Madison as well as the Graduate Business College at Marquette University in Milwaukee, Wisconsin.
Caywood is a member of the American Academy of Advertising, the American Marketing Association, the Association for Education in Journalism and Mass Communication, the Public Relations Society of America (PRSA) and a number of other professional societies. He is a Trustee of the Arthur W. Page Society and of the Museum of Contemporary Art in Chicago. He is also publisher of the Journal of Integrated Communications.
eMarketWorld combines vertical industry-specific conferences with highly transactional exchange floors to form an eBusiness Marketplace to educate senior executives on the opportunities offered by the Internet and enable them to accelerate their impact on the new economy. These content-rich programs are targeted toward both buyers and sellers and promote dynamic networking and knowledge sharing opportunities. Each conference explores the critical issues facing the rapidly changing and fiercely competitive Internet landscapes.
eMarketWorld plans to coordinate more than 50 conferences by the end of 2000 including @d:tech and eHealthcareWorld. eMarketWorld is a partner company of Internet Capital Group (NASDAQ: ICGE). To obtain information on all of eMarketWorld's conferences and trade shows, contact the company at 804/643-8375 or visit http://www.eMarketWorld.com .
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|Date:||Sep 6, 2000|
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