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eMachines Appoints John Dickinson to Head Internet Business Unit.

IRVINE, Calif., July 17 /PRNewswire/ --

eMachines, Inc. (Nasdaq: EEEE), the third-largest vendor of desktop PCs sold through U.S. retailers, today announced the appointment of John Dickinson as senior vice president and general manager of eMachines' Internet Business Unit. He is responsible for all Internet business operations, product development, business development, sales and marketing. Dickinson reports directly to Stephen A. Dukker, president and CEO of eMachines.

Dickinson, 56, is a 20-year veteran in PC publishing and product analysis. He joins eMachines from Freedom Technology Media Group where he was vice president and corporate editorial director responsible for Internet operations and the editorial direction and operation of Freedom's computer publications. Dickinson spent 14 years with Ziff-Davis Publishing Company where he was founder and director of PC Magazine Labs, executive editor of PC Magazine, editor-in-chief of Computer Shopper, PC/Computing and Computer Life, and ultimately vice president and editorial director of Ziff's Consumer Media Group. While vice president at ZD Interactive, he created the architecture for that product's content model and later worked on and

"We believe that our hardware portal strategy closely mirrors the editorial content and sales model in the magazine publishing business," said Stephen Dukker, president and CEO of eMachines. "John has been instrumental in forming the content of some of the best-respected publications in the PC industry. As one of the most senior individuals in PC publications, he brings with him a seasoned perspective to both content and business management. We welcome him to our executive management team as he heads this significant effort for the company."

"eMachines is the first company in the PC space to establish a major new brand in the last 10 years," said Dickinson, "and its footprint is huge for a company so young. The eMachines concept of building interesting, useful and fun Internet content into its PC products opens up a wider, more diversified consumer market that has eluded PC, software and Internet vendors for years. The Internet programs create a solid basis for ongoing Internet revenue streams from both e-commerce and advertising. It's a very compelling business model, and I am very excited to join eMachines' management team as we build the Internet programs that will take the company to an exciting new level."

Dickinson replaces Donald S. LaVigne, former CEO of Free-PC, acquired by eMachines in January 2000, who is leaving the company to pursue other interests.

About eMachines

eMachines, Inc. (Nasdaq: EEEE) is a leading provider of Internet-enhanced, low-cost, high-value personal computers, and of Internet advertising, portal and software distribution services. Founded in September 1998, eMachines began selling its low-cost eTower model desktop computers in November 1998. In June 1999, eMachines sold the third highest number of desktop PCs through retailers in the United States, according to leading market research organizations, and has maintained the No. 3 market share position since that time. Since inception, eMachines has shipped approximately 3 million PCs through leading national retailers, catalog and online merchandisers. Approximately one of every two eMachines consumers is a first-time PC owner, providing the company's advertising partners with a unique opportunity to introduce themselves to new online consumers before many of them have developed strong Internet brand loyalties. The company's Web site is located at

This press release contains forward-looking statements relating to future events and results that are based on eMachines, Inc.'s current expectations. These statements relate to the outlook and prospects for eMachines and the markets in which it operates. These statements involve risks and uncertainties including, without limitation, the level of demand for eMachines' products and services, eMachines' and its suppliers' ability to timely develop, deliver, and support new and existing products and services, eMachines' ability to manage inventory, the cost and availability of key product components, eMachines' ability to successfully develop and market its Internet-based services, competitive pressures relating to price reductions, new product introductions by third parties, and technological innovations, and overall market conditions, including demand for computers and Internet services in general. Consequently, actual events and results in future periods may differ materially from those currently expected. Additional information regarding the factors that may affect the Company's future performance is included in the public reports that eMachines files with the Securities and Exchange Commission.
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Publication:PR Newswire
Geographic Code:1USA
Date:Jul 17, 2000
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