eLoyalty Strengthens Relationship with The Allstate Corporation; eLoyalty to Assist Allstate in Building Household Relationship Management Initiative.

Business/Technology Editors

CHICAGO--(BUSINESS WIRE)--April 19, 2000

eLoyalty today announced the strengthening of its existing relationship with The Allstate Corporation (NYSE: ALL). In conjunction with Allstate's recently announced strategic initiatives, eLoyalty will assist Allstate in building a robust technology infrastructure that will support Allstate's strategy to become a multi-channel, multi-brand, multi-product, multi-national business. eLoyalty will help Allstate create a system, enabling the company to leverage an enhanced view of its customers across all channels within all product and service lines, to support its customer focus and increase sales. Allstate has been an eLoyalty customer since 1998.

In November 1999, Allstate announced a series of strategic initiatives to offer insurance direct to customers over the Internet and the telephone to supplement its well-established agency sales force. To do this, Allstate is developing an expanded view of their customers in order to facilitate a cohesive experience whether the customer is being served via the Web, by client insurance professionals in call centers or by Allstate agents in the field. Furthermore, transactions that take place in one channel will be immediately available to each of the other channels, enabling Allstate to deliver quality customer service across the organization and maximize sales. eLoyalty is dedicated to helping Allstate implement a solid technology infrastructure and the components needed for its Household Relationship Management initiative.

"Allstate is committed to offering choices to our customers and timely, accurate information to our agents. As such, we are restructuring our enabling infrastructure with an emphasis on household relationship management," said Ron Kunz, assistant vice president of enterprise technologies at Allstate. "eLoyalty's methodologies and expertise in electronic customer relationship management are a good fit with our goals."

"In today's robust and competitive economy, it is essential that organizations examine their existing business model and ensure all interactions with customers and prospects are aimed at top-notch customer service and increasing loyalty among the existing customer base," said Kelly Conway, CEO and president at eLoyalty. "Many organizations have a one-sided view of customer relationships. Companies like Allstate that view their customer relationships as a strategic business initiative are the organizations that will achieve and maintain a leadership position in their given industry. Our work with Allstate is a testament to how important customer relationship management is in today's customer-driven market. We are excited about the innovative approach Allstate has taken to customer relationships and look forward to a long relationship."

About The Allstate Corporation

The Allstate Corporation is the nation's largest publicly held personal lines insurance company. Its main business units include Allstate Personal Property and Casualty, which provides insurance for more than 14 million households and has approximately 15,500 agents in the U.S. and Canada, and Allstate Life and Savings, which markets a number of life insurance and savings products under a variety of brands through a number of channels and is currently the nation's 17th largest life insurance business. Allstate maintains a web site at www.allstate.com.

About eLoyalty

eLoyalty (NASDAQ: ELOY) is the world's first and only global business/management consulting and systems integration organization focused exclusively on building customer loyalty. With more than 700 professionals in offices throughout North America, Europe and Australia, eLoyalty delivers the proven proficiencies, technologies and business practices that span the full spectrum of a company's operations including the Internet, call centers, marketing channels, sales force optimization, customer service, and field service and logistics. eLoyalty was named the 1999 Solutions Integrator of the Year by Solutions Integrator Magazine as part of their SI Impact Awards. For more information, please go to the company's web site at www.eloyaltyco.com or call 877-2-ELOYAL.