eHelp Corporation and Informix Partner to Support ALURe XML Standard; Informix Object Translator Facilitates Storage of Web Analytics in XML.Business Editors & High Tech Writers MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--May 22, 2000 Informix A relational database management system (DBMS) from IBM that runs on a variety of Unix platforms. Originally developed by Informix Software, Menlo Park, CA, the product was acquired by IBM in 2001. (R) Corporation (Nasdaq:IFMX IFMX Informix Corporation ), the technology leader in software infrastructure for the i.Economy, and eHelp Corporation (company) eHelp Corporation - A vendor of Microsoft Windows application development tools such as RoboHELP and RoboDemo. EHelp were formerly (around 1997) Blue Sky Software. eHelp Home. Address: 7777 Fay Avenue, Suite 201, La Jolla, CA 92037, USA. , the acknowledged leader in electronic Help and customer assistance, today announced a partnership in a joint effort to support the ALURe specification. ALURe, the Aggregation and Logging of User Requests, is an open implementation In computing, open implementation platforms are systems where the implementation is accessible. Open implementation allows developers of a program to alter pieces of the underlying software to fit their specific needs. of XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. that tracks and reports usage patterns in Help and customer assistance systems on Web sites. The strategic partnership demonstrates ALURe's value to e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. companies and highlights Informix and eHelp's leading role in driving XML-based solutions. Led by eHelp, the ALURe Partner Program is designed to bring industry leaders together with a shared interest in promoting user assistance standards for the Web. The open ALURe specification defines how companies identify, track and modify trouble areas on their Web sites. By adopting this specification, companies can easily obtain valuable feedback and usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. data about their site when using data mining, analysis and reporting tools. The ALURe specification and Informix Object Translator(TM) are a powerful combination for capturing and analyzing critical customer care information to improve customer service on the Web. Informix Object Translator, a data integration tool for mapping the relationships of XML objects to the Informix Foundation.2000(TM) database server, is perfectly suited to provide complete two-way transparent mapping between the ALURe XML model and the data collection model in the database. Informix Object Translator generates Java components to handle ALURe XML documents, making it easy to integrate ALURe transcripts with common business analysis tools. "Informix views the ALURe specification as a great way to deliver tangible business benefits to our customers using XML technologies," says Jeff Fassett, Director of Product Management for Web Technologies at Informix. "Our Foundation.2000 database server and Informix Object Translator offer an excellent platform for implementing the ALURe specification to help companies provide better customer service over the Web. Informix is very pleased to join eHelp in support of this initiative. Complemented by our previously announced DataStage XML offering, Informix now provides the most comprehensive XML support and solutions in the industry." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. eHelp's Arlyn Asch, co-author co·au·thor or co-au·thor n. A collaborating or joint author. tr.v. co·au·thored, co·au·thor·ing, co·au·thors To be a collaborating or joint author of: "He and a colleague . . . of the standard, "The ALURe specification was developed to increase Web site usability and to prevent e-commerce companies from losing prospective customers that visit their site. At eHelp, we believe that ALURe will be widely adopted because of its capability to significantly impact e-commerce sales." About ALURe XML Specification ALURe is an open XML-based data format, ideal for gathering and reporting "User Assistance System" usage trends. ALURe understands and interprets data from Web-based customer assistance systems, online discussion forums, transcripts of real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. chat conversations and email messages. Any data mining and analysis tool that recognizes XML can use data gathered through ALURe. Adopting the ALURe standard allows developers to make continual Web site improvements that ALURe data point to, and alleviates the need to implement data gathering and reporting technologies into their online User Assistance Systems. For more information, please visit the Web site at www.alurexml.org. About eHelp Corporation Privately held eHelp Corporation (formerly Blue Sky Software) was founded in 1990 and is headquartered in California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W). . eHelp Corporation is the acknowledged leader in the electronic Help and customer assistance market, providing the most innovative online user assistance solutions for the Web, Intranets and software applications. eHelp Corporation provides the foundation to more than 250 million online user assistance systems currently in use around the world and its products have won more than 50 industry awards. eHelp Corporation's family of products includes the industry standard RoboHELP Office. For more information, please contact eHelp Corporation Tel: 858/459-6365; Fax: 858/459-6366. The Web site is available at www.ehelp.com. About Informix Informix Software is the technology leader in software infrastructure solutions for the Internet--providing a fast, simple and complete way to bring businesses to the Web. Informix Software's open strategy for XML includes Object Translator, an Informix-oriented run-time and development tool for application developers building custom Java based XML solutions, and Informix Ardent (Ardent Software, Inc., Westboro, MA) A database vendor formed in 1998 as the merger of VMARK Software, Unidata and O2 Technology. Its products included the UniVerse and UniData databases and DataStage data warehouse utility. Datastage XML Pack, a complete and open solution that includes Informix consulting. Based in Menlo Park, Calif., Informix is the first and only company to integrate e-commerce and business intelligence on a true Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the infrastructure. The company's highly scalable Web engines, together with its personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. content management, real-time analytics and media asset management capabilities, offer customers a unique competitive advantage. For more information, contact the nearest sales office or visit the Web site at www.informix.com. (c)2000 Informix Corporation. All rights reserved. The following are trademarks of Informix Corporation or its affiliates, one or more of which may be registered in the U.S. or other jurisdictions: Informix(R), Object Translator(TM), and Foundation.2000(TM). Blue Sky, eHelp, RoboHELP, WebHelp, and WinHelp 2000 are trademarks or registered trademarks of eHelp(R) Corporation (formerly Blue Sky Software). All other trademarks used are the property of their respective owners. Note to Editors: Informix news releases are available at no charge through Business Wire's NewsOnDemand fax service. To immediately receive an index of available releases, call 800/356-0851. |
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