eFANshop Announces Executive Advisory Board.

Business/Technology Editors

DALLAS--(BUSINESS WIRE)--May 5, 2000

eFANshop, a Dallas-based e-commerce start-up, today announced its executive advisory board, which includes:

-- Bill Foster, former head basketball coach at a number of NCAA 

Division I-A programs, including Duke, Rutgers, and South

Carolina;

-- Robert Murray, the founder of PTFC, which is developing a new

Internet venture that will offer hockey fans the largest

selection of web sites dedicated to celebrity NHL players;

-- Bart Robertson, the chief technologist for Microsoft's Central

Region eBusiness Solutions Group;

-- Lon Rosen, head of new media for Los Angeles-based Endeavor, a

premier talent agency;

-- Douglas G. Sheldon, senior vice president, sales and

marketing, for Dallas-based MH2 Technologies;

-- Jeffrey O. Smith, founder of Nextdeal.com, L.L.C., an Internet

investment firm; and,

-- David Judson, a partner with Hughes & Luce, L.L.P.

Foster, who in the mid-1970s became one of the first college basketball coaches to sign an athletic shoe contract with Nike, previously served as chief executive officer for the Naismith Memorial Basketball Hall of Fame, for which he currently serves as an executive board member. He is the past president of the National Association of Basketball Coaches (NABC) and currently serves as a consultant for the Western Athletic Conference (WAC).

Foster also has served as a consultant for the Big 12 Conference and spent three years as associate commissioner of the Southwest Conference. Foster, who preceded Mike Krzyzewski as head coach at Duke, was the first coach in NCAA history to guide four Division I schools to 20-win seasons.

Prior to founding PTFC, Murray was senior vice president for Toronto-based Corporate Planning Associates Inc., which provides business management services for wealthy families, senior executives and successful entrepreneurs. Murray focused on developing a specialized service benefiting professional athletes, including 35 clients active in the NHL, NFL and CART Racing Series.

Robertson is responsible for assisting the management and technical staffs of Microsoft clients and partners in understanding, architecting and implementing highly scaleable e-business solutions. Robertson has more than 15 years of experience in information technology and is an eight-year Microsoft veteran.

At Endeavor, Rosen's clients include Excite!, Katie Brown ("Next Door With Katie Brown") and B.I.G./Broadcom. Before Endeavor, Rosen founded First Team Marketing, which had primary responsibility for marketing former Los Angeles Lakers star Magic Johnson.

Prior to joining MH2 Technologies in 1999, Sheldon served for three years as director of Internet America. From 1986-1996, Sheldon served in a managerial capacity with the combined companies of the American Broadcasting Co. (ABC), Capital Cities/ABC, Inc., and the Disney Company.

Smith is the co-founder and chairman of Vaultnet, Inc., an Internet e-commerce company. Smith co-founded and was president and CEO of OnRamp Technologies, a leading Internet Service Provider (ISP). Under his leadership, OnRamp grew to 100 employees with recurring revenues of $10 million in three years. When OnRamp merged with Verio, Inc., a national ISP, Smith was appointed regional president for the Verio board of directors. Judson focuses his practice on intellectual property law, specializing in advising clients on Internet, technology and e-commerce issues. He holds several Internet patents, and he is an author and speaker on a wide variety of intellectual property topics.

"The formation of the eFANshop executive advisory board is the next step in our development," said Marc Andres, founder and chairman of eFANshop. "I'm pleased to say that our advisors are as committed to this company as our directors and our management team."

eFANshop previously announced its board of directors, which includes Daniel Chu, Roger Fishman, Mike Ruff, Alan Shor, Sunny Vanderbeck, and Rick Welts.

eFANshop is a business-to-business Internet start-up that partners with major online content providers to offer consumers the largest selection of sports and entertainment licensed products on the Web.