eBenX Announces SVP of Sales & Business Development and SVP of Marketing & Client Management.Business Editors MINNEAPOLIS--(BUSINESS WIRE)--Aug. 20, 2002 eBenX, a leader in group health and welfare benefits administration and consulting, is pleased to announce two new appointments to executive positions. Anita Messal has been promoted to Senior Vice President of Sales & Business Development. In this new role, Messal is responsible for managing the company's client acquisition team, including sales, distribution channels and partnerships functions. Messal most recently served as Vice President of Client & Channel Development; prior to that she served as Vice President of Market Development, Corporate Partnerships, and Account Relations for eBenX. Messal's background includes 20 years in the insurance industry, working for companies such as BlueCross BlueShield of Minnesota. Messal holds a BA from the University of Minnesota (body, education) University of Minnesota - The home of Gopher. http://umn.edu/. Address: Minneapolis, Minnesota, USA. and is an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration candidate in the Carlson School of Management The Carlson School of Management (CSOM) is the business school for undergraduates and graduates at the University of Minnesota. CSOM is located on the West Bank of the University of Minnesota campus, and consistently ranks in the top 5 schools nationwide for the study of . She holds a current Minnesota Life/Health license and nonresident non·res·i·dent adj. 1. Not living in a particular place: nonresident students who commute to classes. 2. licenses in 14 states, has earned a Health Insurance Associate designation and passed Certified Employee Benefit Specialist and Life Office Management Association courses. "eBenX has developed significant business relationships with CitiStreet and PeopleSoft under Messal's leadership, along with numerous Fortune 500 clients. This expansion of responsibilities is further testimony to eBenX's commitment to aggressive growth," said Jeff Rosenblum, eBenX Chief Sales and Marketing Officer. Marty Reader has joined eBenX in the newly created role of Senior Vice President of Marketing and Client Management. In this position, Reader will be accountable for supporting sales and new business development with product, pricing strategy and marketing program development across the company. Additionally, he will manage a team of professionals with the mission of ensuring continued and strong strategic client relationships. Reader has over 20 years of business-to-business marketing and general management experience across a range of industries. Most recently, Reader was Chief Marketing Officer for an enterprise wireless Internet service developer. Previously, Reader was Vice President of Marketing and Corporate Development for G & K Services, a Minneapolis-based corporate apparel services company. Reader also served in marketing and strategy roles within ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing. (2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp. , Ecolab, Marriott, and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . Reader is a frequent speaker on several relevant business-to-business marketing areas, such as Service Marketing Strategy and Pricing and Customer Profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue Strategy. Reader earned his MBA degree from Cornell University Cornell University, mainly at Ithaca, N.Y.; with land-grant, state, and private support; coeducational; chartered 1865, opened 1868. It was named for Ezra Cornell, who donated $500,000 and a tract of land. With the help of state senator Andrew D. and his BA from Colby College Colby College, at Waterville, Maine; coeducational; est. 1813, opened 1818. The school, principally a liberal arts college, adopted its present name in 1899. Its library includes the papers of Edwin Arlington Robinson. . "eBenX has developed over 200 client relationships with Global 2000 companies, and is committed to being the global leader and most preferred provider in health & welfare administration. This expanded focus on product and service leadership demonstrates our dedication to this mission," said Scott Halstead, eBenX Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . About eBenX eBenX (http://www.ebenx.com) is a leader in streamlining and automating the health & welfare benefit supply chain, providing expertise, technology and services focused on managing the business transactions between employers and carriers - the buyers and suppliers of group health and welfare benefits. eBenX enables choice for employees and competition among health plans and insurance carriers. Editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : To obtain photos and more information, please contact Kristin Sharp or Nicole Weaver at 651/228-9141 or Kristin@kohnstamm.com and nicole@kohnstamm.com. Forward looking statements Other than historical information set forth herein, this announcement may contain forward-looking statements that involve risks and uncertainties. Actual results could be materially different from those discussed in this announcement. Factors that could cause actual results to differ include, among others: eBenX's limited operating history, loss of any material customer, failure of the industry to accept eBenX services, industry competition, failure to establish and maintain successful relationships with strategic partners, waning demand for Internet and e-commerce solutions, inability to protect intellectual property, and state, federal and local laws and regulations. Additional risks associated with eBenX's business can be found in its filings with the Securities and Exchange Commission. |
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