e-talk and Rockwell FirstPoint Contact Form a Strategic Alliance to Enhance Customers' Call Center Solutions.

Business Editors & High-Tech Writers

IRVING, Texas--(BUSINESS WIRE)--Aug. 26, 2002

Rockwell FirstPoint Contact Selects e-talk as its Exclusive

Quality Management Partner

e-talk Corporation, the global leader of performance impact solutions, and Rockwell FirstPoint Contact, a global provider of complete customer contact solutions, today announced the signing of a distribution agreement allowing Rockwell FirstPoint Contact to resell and support e-talk's award winning suite of performance impact solutions.

Under the distribution agreement, Rockwell FirstPoint Contact will sell, install and fully support e-talk's suite of performance impact solutions including Recorder(TM), Advisor(TM), and Survey(TM), and the company's most recent product development, Qfiniti(TM). e-talk's suite of integrated applications offer transaction recording, performance evaluation, customer surveys, results-oriented training, analytical reporting and real-time customer feedback.

"We have been using Rockwell FirstPoint's contact center solutions for more than a year and look to them to continually enhance our contact center system," said Christy Kerekes, quality specialist for Salt River Project's residential and commercial contact centers. "Since we implemented e-talk's call monitoring and quality performance analysis solutions, e-talk Recorder(TM) and Advisor(TM), in conjunction with Rockwell FirstPoint Contact's solution, we have been able to implement a comprehensive quality assurance system that has improved our ability to capture and evaluate our agents."

Rockwell FirstPoint Contact's commitment to its customers is demonstrated by its unparalleled reputation for providing fully integrated, stable solutions that support multiple channels, such as voice, e-mail, Web, wireless and voice over Internet protocol, through unique open interaction infrastructure. e-talk's quality monitoring solutions enhance Rockwell FirstPoint Contact's offerings to its customers by providing call monitoring capabilities used to evaluate, analyze and improve customer interactions.

The strategic relationship opens additional opportunities for expanded capabilities and market growth. Today, e-talk's software solutions easily interoperate to provide a seamless and integrated experience for Rockwell FirstPoint Contact's customers. The solutions have already been successfully implemented in 82 joint customer sites.

"We are excited to be working with an experienced company like e-talk," said John Lasusa, Rockwell FirstPoint Contact's alliance partner manager. "When choosing our alliance partners Rockwell FirstPoint Contact looks for customer value, robust competencies and quality offerings, as well as, financial strength to support continued and strong growth. e-talk embodies these objectives, making them a logical choice as an exclusive quality management partner."

About e-talk

e-talk Corporation, headquartered in Irving, Texas, is a global leader of performance impact solutions for enterprise contact centers. Since 1983, e-talk solutions have been used to build valuable long-term customer relationships at more than 1,500 worldwide contact centers, including insurance, telecom, financial, technology and manufacturing companies. e-talk's suite of integrated solutions works across multiple contact channels including e-mail, Web, chat or telephone. e-talk's product family includes Qfiniti, Recorder, Advisor, Survey, and JASS designed to improve both customer service and the CRM decision-making process. Using e-talk's advanced contact center technology, customers can achieve higher incremental sales, revenue per customer and overall profits while increasing customer satisfaction and loyalty. Privately held e-talk operates in more than 40 countries, utilizing a network of partners and distributors. For additional information about the e-talk performance impact model, visit www.e-talkcorp.com or call 800/835-6357.

About Rockwell FirstPoint Contact

Rockwell FirstPoint Contact Corp., a business of Rockwell Automation (NYSE:ROK), provides complete customer contact solutions supporting multiple channels (voice, e-mail web, wireless and VoIP) utilizing a unique open interaction infrastructure. The first to develop technology automating customer call centers, Rockwell FirstPoint Contact has a 30 year global reputation for reliability, dependability, on-time, on-budget delivery and superior customer service. Where intelligent customer contact begins, Rockwell FirstPoint Contact helps organizations leverage data from across the enterprise to fulfill customer relationship management strategies. Based in Wood Dale, Ill. Rockwell FirstPoint Contact's reach extends around the globe with offices in the United Kingdom, Australia, and South Africa. Information on Rockwell FirstPoint Contact is available on the Internet at www.rockwellfirstpoint.com.

About Salt River Project

SRP is two companies: the Salt River Project Agricultural Improvement and Power District, a political subdivision of the state of Arizona; and the Salt River Valley Water Users' Association, a private corporation. The District provides electricity to retail customers in central Arizona. The District is an integrated utility, providing generation, transmission and distribution services.

The Association delivers nearly 1 million acre-feet of water annually to agricultural, urban and municipal water users in the Phoenix area.