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e-SIM and Renesas Technology Agree on Joint Platform Solution for Wireless Devices.


Business Editors

JERUSALEM--(BUSINESS WIRE)--Feb. 12, 2004

e-SIM Ltd. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: ESIM esim - A language for simulation of VLSI at the switch level. The primitives are nodes and transistors.

[C.M. Baker et al, "Tools for Verifying Integrated CIrcuit Design", Lambda 1(3):22-30 (1980)].
.OB), a leading provider of MMI (Man Machine Interface) See HMI.

1. MMI - Man-Machine Interface.
2. (company) MMI - The company which developed the first Programmable Array Logic devices. MMI was bought by AMD.
 solutions for wireless devices, announced today it has partnered with the global Japanese firm, Renesas Technology Renesas Technology Corporation (ルネサス テクノロジ|  Corp., which has developed the market-leading SH-Mobile application processor for multimedia cellular handsets.

Renesas Technology has selected e-SIM's market-proven complete Man Machine Interface (MMI) Solution for integration with their platform. e-SIM technology will enable Renesas customers to develop state-of-the-art MMIs for their phones quickly, cost-effectively and at low risk and bring them to market sooner.

e-SIM offers Renesas customers an end-to-end MMI Solution that includes a complete MMI reference design as well as a comprehensive set of RapidPLUS(TM) development and customization tools and a broad range of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  to ensure the project's success. e-SIM's MMI Solution includes additional third party applications, such as a WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 browser and MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS.  client which are pre-integrated and easily incorporated in the target device.

Renesas Technology recently set up the SH-Mobile Consortium to provide support for developers working with the SH-Mobile, the multimedia application processor of choice for 2.5G and 3G cellular phones. Focusing on the ever-increasing importance of content and applications in making distinctive mobile devices, the SH-Mobile Consortium will collaborate with partners such as LSI LSI: see integrated circuit.


(Large Scale Integration) Between 3,000 and 100,000 transistors on a chip. See SSI, MSI, VLSI and ULSI.
 vendors, IP providers, system integrators and software / OS providers to bring distinctive devices to market quickly.

The integrated solution will be demonstrated later this month on SH-Mobile Consortium's boat at the 3GSM Exhibition in Cannes.

Oded Levanon, Director of strategic corporate sales at e-SIM Ltd. said, " e-SIM is very pleased to partner with Renesas and join the SH-Mobile Consortium. We view our partnership as an excellent way to provide customers with a comprehensive, pre-integrated handset solution. I believe that Renesas customers will benefit greatly from being able to use e-SIM's world-leading MMI solutions on Renesas platforms."

Chris Litchfield, Mobile Communications Business Group Manager of Renesas Technology Europe said, "The partnership with e-SIM provides further evidence of our strong support for developer partners using the SH-Mobile application processor as a platform. In joining the SH-Mobile Consortium, e-Sim becomes part of a community that will help us all bring superior products to market quickly and at low-risk."

About e-SIM Ltd.

Founded in 1990, e-SIM Ltd. (http://www.e-sim.com/) is a major provider of MMI (Man-Machine Interface) solutions for wireless and electronic products. e-SIM's MMI solutions are used by a wide range of wireless and electronic consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 manufacturers as well as by makers of aerospace and military equipment.

e-SIM's RapidPLUS(TM) line of software products enables product designers and engineers to expedite new products' concept-to-market chain by easily creating simulated computer prototypes that are fully functional, and generating code from them to be used in the actual product. e-SIM's proprietary technology enables the creation and distribution of electronic LiveManuals, which are "virtual products" that look and behave like real products, over the Internet.

About Renesas Technology Corp.

Renesas Technology Corp. designs and manufactures highly integrated semiconductor system solutions for mobile, automotive and PC/AV markets. Established on April 1, 2003 as a joint venture between Hitachi, Ltd. (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
:6501, NYSE NYSE

See: New York Stock Exchange
:HIT) and Mitsubishi Electric Mitsubishi Electric Corporation (三菱電機株式会社   Corporation (TSE:6503) and headquartered in Tokyo, Japan, Renesas Technology is one of the largest semiconductor companies in the world and the number one microcontroller supplier globally. Besides microcontrollers, Renesas Technology offers system-on-chip devices, Smart Card ICs, mixed-signal products, flash memories, SRAMs and more. http://www.renesas.com/

Certain matters discussed in this news release are forward-looking statements that involve a number of risks and uncertainties including, but not limited to, significant fluctuations and unpredictability of operating results, risks in product and technology development and rapid technological change, dependence on a single product line, extent of demand for the Company's product, impact of competitive products and pricing, market acceptance, lengthy sales cycle, changing economic conditions, risks of joint development projects, dependence on key personnel, difficulties in managing growth, risks relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 sales and distribution, risks associated with international sales, risks of product defects, dependence on company proprietary technology. For a more detailed discussion of these and other risk factors, see the Company's Form 20-F as filed with the United States Securities and Exchange Commission.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:Feb 12, 2004
Words:696
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