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e-SIM Integrates RapidPLUS on Emblaze Semiconductor Platforms to Create an Integrated Man-Machine Interface and Multimedia Solution for Mobile Handsets.


Business Editors

JERUSALEM--(BUSINESS WIRE)--Feb. 11, 2004

e-SIM Ltd. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: ESIM esim - A language for simulation of VLSI at the switch level. The primitives are nodes and transistors.

[C.M. Baker et al, "Tools for Verifying Integrated CIrcuit Design", Lambda 1(3):22-30 (1980)].
.OB), a leading provider of MMI (Man Machine Interface) See HMI.

1. MMI - Man-Machine Interface.
2. (company) MMI - The company which developed the first Programmable Array Logic devices. MMI was bought by AMD.
 (Man-Machine Interface) solutions for wireless devices, announced today that it is integrating its MMI solution with Emblaze em·blaze 1  
tr.v. em·blazed, em·blaz·ing, em·blaz·es
1. To set on fire.

2. To cause to glow; light up.
 Semiconductor, an Emblaze Group company (LSE LSE - Language Sensitive Editor : BLZ BLZ Bankleitzahl (German bank code)
BLZ Belize (ISO Country code)
BLZ Bladzijde (Dutch: page)
BLZ Bayerische Landeszentrale für Politische Bildungsarbeit
) and a leading provider of mobile multimedia and application ICs, to bring rich multimedia-enabled mobile handsets to market quickly and at low cost.

This integration will enable mobile handset manufacturers using the Emblaze Semiconductor ER452x multimedia processors to quickly and cost-effectively develop the MMIs of their phones.

e-SIM offers Emblaze Semiconductor customers an end-to-end MMI solution that includes a complete MMI reference design, a comprehensive set of RapidPLUS(TM) development and customization tools, as well as a broad range of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  to ensure the project's success.

Emblaze Semiconductor's cost-effective, low-power, silicon-based platforms with comprehensive embedded software Instructions that permanently reside in a ROM or flash memory chip. Embedded software may be immediately available to the CPU or, for faster execution, may be transferred to RAM first and then executed.  provide optimized multimedia solutions for today's wireless devices. The complete mobile multimedia solution gives manufacturers the ability to quickly develop and implement multimedia capabilities and infrastructure into handsets based on market readiness.

Reuven Kleinman, VP of Business Development and Marketing at e-SIM Ltd. said, "Our collaboration will enable manufacturers using our combined solutions to bring rich multimedia-enabled mobile handsets to market quickly and at low cost."

Lior Fite, Vice President of Marketing of Emblaze Semiconductor Ltd. said, "We are excited to work with e-SIM for this integration of our company's technologies. This will enable our customers to easily use e-SIM's market-leading MMI solution and develop superior handsets based on our application processors."

About e-SIM Ltd.

Founded in 1990, e-SIM Ltd. (http://www.e-sim.com/) is a major provider of MMI (Man-Machine Interface) solutions for wireless and electronic products. e-SIM's MMI solutions are used by a wide range of wireless and electronic consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 manufacturers as well as by makers of aerospace and military equipment.

e-SIM's RapidPLUS(TM) line of software products enables product designers and engineers to expedite new products' concept-to-market chain by easily creating simulated computer prototypes that are fully functional, and generating code from them to be used in the actual product. e-SIM's proprietary technology enables the creation and distribution of electronic LiveManuals, which are "virtual products" that look and behave like real products, over the Internet.

About Emblaze Semiconductor

Emblaze Semiconductor is a fabless IC company, providing semiconductor-based solutions for high volume mobile multimedia appliances in the telecommunication, consumer and security markets. The company's products have been implemented in a wide range of custom-designed industry leading handsets and wireless video cameras.

Emblaze Semiconductor empowers customers to turn multimedia capabilities into high volume mobile and wireless information devices such as cellular phones, personal digital assistants, digital cameras and toys. By combining many years of expertise in digital audio and video with an in-depth understanding of the requirements of mobile embedded systems Embedded systems

Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve.
, the company offers true solutions that bring real value to their customers.

For more information, please visit www.emblazesemiconductor.com.

About The Emblaze Group (Emblaze Ltd.)

Emblaze Ltd consists of four companies sharing a common vision to lead the market transformation to rich media personal communication.

Emblaze Systems, a leading provider of media centric end-to-end solutions for wireless multimedia; AlphaCell a wireless rich media smart phone design house; Orca Interactive, a global market leader in the development of highly scalable solutions for commercial iTV services; and Emblaze Semiconductor, a fabless IC company specializing in highly integrated digital multimedia chips for telecommunication, consumer and security markets.

Emblaze Ltd has offices in the USA, UK, China, Israel and Singapore.

www.emblaze.com

Certain matters discussed in this news release are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve a number of risks and uncertainties including, but not limited to, significant fluctuations and unpredictability of operating results, risks in product and technology development and rapid technological change, dependence on a single product line, extent of demand for the Company's product, impact of competitive products and pricing, market acceptance, lengthy sales cycle, changing economic conditions, risks of joint development projects, dependence on key personnel, difficulties in managing growth, risks relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 sales and distribution, risks associated with international sales, risks of product defects, dependence on company proprietary technology. For a more detailed discussion of these and other risk factors, see the Company's Form 20-F as filed with the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  Securities and Exchange Commission.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:7ISRA
Date:Feb 11, 2004
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