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drugstore.com, inc. Improves Customer Experience with New Site Upgrades; Simplified Navigation between Specialty Stores Provides Easier Access to More Than 24,000 Products.


BELLEVUE, Wash. -- drugstore.com, inc. (Nasdaq:DSCM DSCM Dry Standard Cubic Meter
DSCM Demand and Supply Chain Management
DSCM Digital Security Countermeasures
DSCM Data Standards Configuration Management Board
DSCM Master Chief Data Systems Technician (US Navy Rating) 
), a leading online provider of health, beauty, vision, and pharmacy products, recently launched an upgrade of its online store to make it easier for consumers to find more than 24,000 everyday and hard-to-find specialty items. The design enhancements provide more efficient navigation between stores and expose browsers to a wider range of product categories, including the company's recently acquired contact lens contact lens, thin plastic lens worn between the eye and eyelid that may be used instead of eyeglasses. Actors, models, and others wear them for appearance, and athletes use them for safety and convenience.  business. One of the more noticeable new features is the addition of eight new store tabs on the drugstore.com(TM) navigation bar A set of buttons or graphic images typically in a row or column used as a central point that link you to major topic sections on a Web site. If the navigation bar is a single graphic image with multiple selections, it is known as an imagemap. See imagemap. , located at the top of the Web site page.

"The new design introduces a greater variety of products to both our new and existing customers," said Ron Kelly, senior director of site merchandising of drugstore.com, inc. "As the product selection at the drugstore.com(TM) Web store continues to grow, these new visual enhancements will allow customers to shop more efficiently and to be exposed to more of the 24,000 products that we carry."

While the drugstore.com(TM) Web store carries most of the commodity items consumers have come to expect in their neighborhood drug stores, the Web store also features many specialty, exclusive, and hard-to-find items, including Micro Pearl Abrasion(TM) (a crushed pearl skin resurfacing Skin Resurfacing Definition

Skin resurfacing employs a variety of techniques to change the surface texture and appearance of the skin. Common skin resurfacing techniques include chemical peels, dermabrasion, and laser resurfacing.
 treatment), Fat Cat Boogie Mat (a refillable catnip play mat), and Mustela(R)'s Newborn Set (a kit that includes shampoo, lotion, cleanser, and baby blanket).

The new Web site design, featuring additional stores on the main navigation bar, should make many of these items easier to find. The new store tabs include:

--"Baby" features popular brands such as Aquaphor(R), Baby Bjorn(R), Burt's Bees Burt's Bees is an "Earth friendly, Natural Personal Care Company."[5] making products for personal care, health, beauty, and personal hygiene. As of 2007, they manufacture over 150 products for facial and body skin care, lip care, hair care, baby care, men's grooming, (TM), California Baby(R), Gerber(TM), and emerging products like Boudreaux's Butt Paste Boudreaux's Butt Paste is a skin cream used to treat skin ailments such as diaper rash, minor burns, and insect bites, among many others. The product has gained notoriety mainly due to its unusual and humorous name. (R), a popular diaper rash Diaper Rash Definition

Dermatitis of the buttocks, genitals, lower abdomen, or thigh folds of an infant or toddler is commonly referred to as diaper rash.
 treatment.

--"Food & Snacks" provides products from well-known brands like BALANCE Bar(R), Kashi(R), Atkins Nutritionals, Inc., and Tazo Tea(R).

--"Skin Care" offers a wide variety of products, including anti-aging, clinical skin care, eye treatments, men's skin care, microdermabrasion Microdermabrasion (often referred to as Microderm) is a cosmetic procedure popular in day spas, doctors' practices, and medical spas, in which the stratum corneum (dead outermost surface of the skin) is partially or completely removed by light abrasion. , sun care, acne care, and more. The Skin Care store also carries exclusive brands such as Aveda(R), Clinique(R), Chanel(R), Clarins(R), Lancome(R), philosophy(R), Estee Lauder(R), and Dermalogica(R).

--"Bath & Cosmetics" pampers Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. Product information
Diapers
Pampers Diapers come in sizes going all the way up to Size 7.
 with well-known brands such as Ahava(R), Almay(R), Revlon(R), Ralph Lauren(R), L'Oreal(R), and philosophy(R).

--"Vitamins & Diet" offers supplements and vitamins for adults and children, men and women, from brands such as GNC GNC General Nutrition Centers
GNC Gas Natural Comprimido (Argentina)
GNC Guidance, Navigation, and Control
GNC Grand National Championship (ATV racing)
GNC Global Navigation Chart
(R), One-A-Day, and Ultra Slim Fast(R).

--"Household & Cleaning" features well-known brands such as Kleenex(R), PUR(R), Mr. Clean(R), and Swiffer(R). It also includes hard-to-find natural cleaning products such as Seventh Generation(R).

--"Salon Hair Care" carries a wide variety of hair care and stylers from such trusted brands as American Crew(TM), Aveda(R), Bumble and bumble(R) and more.

--"Fitness" covers the fitness spectrum from Pilates to boxing with brands like Gaiam, Inc., Everlast(R), and Billy Blanks'(R) Tae Bo(R).

--"Pets" offers consumers flea and tick control products, dog treats, and a wide variety of pet toys. Shoppers will also find a large selection of pet magazines, travel items, and cleaning products.

--"All Natural" contains numerous natural products from bath and makeup products, to supplements and food, to products for babies and children. The store also carries a variety of trusted natural brands like Burt's Bees(R), Kiss My Face(R), Boiron(R), and Seventh Generation(R).

--"Contact Lenses" provides a convenient place to get lenses of all types, from disposables to colored lenses, as well as fun Halloween costume lenses. Contact lens wearers can choose from brands such as Bausch & Lomb(R), CIBA Vision(R), Boston(R), and more.

Other highlights of the drugstore.com(TM) Web store include a full-service, licensed retail pharmacy and a wealth of health-related information, buying guides, and other tools designed to help consumers make informed purchasing decisions.

About drugstore.com, inc.

drugstore.com, inc. (Nasdaq:DSCM) is a leading online provider of health, beauty, vision, and pharmacy solutions. The drugstore.com(TM) online store provides a convenient, private, and informative shopping experience that encourages consumers to purchase products essential to healthy, everyday living. The online store offers thousands of brand-name personal health care products at competitive prices; a full-service, licensed retail pharmacy; and a wealth of health-related information, buying guides, and other tools designed to help consumers make informed purchasing decisions. Consumers can personalize their shopping experiences with shopping lists, e-mail reminders for replenishing regularly used products, and private e-mail access to pharmacists and beauty experts for questions.

drugstore.com, inc. has been awarded the Verified Internet Pharmacy internet pharmacy Online A website that offers prescription drugs from the comfort of home Cons The IP or prescribing physician may not be qualified or licensed to prescribe drugs in all states. See Operation Cure-All, VIPPS.  Practice Sites (VIPPS VIPPS Verified Internet Pharmacy Practice Sites ) certification by the National Association of Boards of Pharmacy (NABP NABP National Association of Boards of Pharmacy
NABP Norwegian Association of the Blind and Partially Sighted
) as a fully licensed facility exercising competent, safe pharmacy practices in compliance with federal and state laws and regulations.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 13, 2004
Words:804
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