Printer Friendly Partners With PeopleLink to Power the Industry's First CRM eCommunity.

Business Editors/High-Tech Writers


New Partnership Combines a Leading Infrastructure Solution

With A Premier CRM Web Site to Create a Powerful

Online Forum for the CRM Marketplace, the leading Internet source of news and information about CRM, and PeopleLink, Inc., the leading Business Solutions Provider (BSP) of eCommunity infrastructure solutions, recently announced a strategic partnership to deliver the industry's first CRM eCommunity -- an online forum enabling visitors to share information, ideas and best practices for CRM programs.

By integrating PeopleLink's suite of e-community technology and services, gains an essential tool for creating the most comprehensive online forum for the CRM marketplace. CRM executives can now participate in an interactive channel to improve their CRM initiatives. As a result of the partnership, is able to maximize revenue opportunities, build their brand, solidify partner relationships and provide superior customer service.

"We understand the importance of a company's CRM strategy in remaining competitive in today's market," said Steve Glenn, founder and CEO, PeopleLink. "By teaming with destinationCRM, we are able to provide the leading eCommunity infrastructure necessary to power the industry's most comprehensive online forum for helping businesses continue to meet their overall business objectives."

"At, we are committed to continually providing the most comprehensive, valuable information and resources for the CRM industry," said Karen Glotzer, director of online services for "Through this partnership, we have combined PeopleLink's powerful eCommunity solutions with our extensive CRM information base to provide an interactive online forum that CRM executives need to continue to drive successful CRM initiatives."

About PeopleLink

PeopleLink, Inc., is the leading Business Solutions Provider (BSP) of eCommunity infrastructure solutions designed to enhance marketing, sales and support initiatives. PeopleLink provides a comprehensive set of e-community applications and professional services that enable businesses to maximize revenue opportunities, build their brand, solidify customer and partner relationships and provide superior customer service. PeopleLink's clients include Oracle, GE Medical Systems, MTV, Red Herring,,,,,,'s AgentNet and more. The Santa Monica-based company is funded by AT&T Ventures; The BRM Group; GE Equity; Goldman Sachs Group; HarbourVest Partners, LLC; Hicks, Muse, Tate & Furst Incorporated; and idealab!.

About, a new venture for the Executive Intelligence Division of Freedom Technology Media Group, serves as the global gateway for CRM news and information, products and services, and community interaction. Division publications include Knowledge Management magazine, CRM Magazine (previously Sales & Marketing Automation), Field Force Automation magazine, and the E-Business Strategist supplement. For more information, visit or contact the director of online services, Karen Glotzer, at

Freedom Technology Media Group -- the leader in high-tech information from the home to the enterprise -- is a wholly owned subsidiary of Freedom Communications, one of today's leading private media companies. Freedom Communications, headquartered in Irvine, Calif., publishes 27 daily newspapers and 15 magazine titles, and operates eight broadcast television stations along with over 50 affiliated Internet sites.
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Publication:Business Wire
Date:May 7, 2001
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