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dbaDIRECT Continues 4-Year Streak of High Customer Satisfaction Marks.


Coupled with Record-Breaking New Business Growth, Continuing High Customer Satisfaction Ratings Validate Data Infrastructure Management Firm's Value as Strategic Multi-Sourcing Partner

CINCINNATI -- For the fourth consecutive year, dbaDIRECT, a leader in Data Infrastructure Management services, has achieved an average customer satisfaction rating of more than "4" on a 5-point scale. Along with the company's record-breaking performance this year, the high marks from customers validate dbaDIRECT as a valuable partner for corporations pursuing a multi-sourcing strategy for information technology managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality .

Last month, dbaDIRECT polled more than 20 of its customers, half of which are Fortune 1000 and Forbes Private 500 firms. Customers rated the company on elements of service, such as the quality of reporting to the skill level of its personnel, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a 5-point scale with a rating of "5" being highest. Customers gave dbaDIRECT an average customer satisfaction rating of "4.2" across all measures, with highest average marks for the accessibility of its personnel and the quality of the staff's relationship skills.

"In the realm of IT managed services, quality of service and depth of expertise are competitive advantages," said John Bostick, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of dbaDIRECT. "I'm proud to say our people are definitely making the difference for us in our core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
, data infrastructure management."

Bostick explained that dbaDIRECT's recent record-breaking performance and consistent high customer satisfaction marks validate his company's recognition of the trend in the marketplace, which is buyers of IT managed services moving from outsourcing for cost-cutting to outsourcing for value.

"Large corporations are moving away from traditional sole-sourcing relationships for their IT managed services," Bostick continued. "And moving toward engaging a team of specialized outsourcing providers, an approach called strategic multi-sourcing."

In the last two quarters, dbaDIRECT has added more than 14 new customers, a record-breaking pace for the company, which won an "Emerging 30" award for growth and leadership for the fourth consecutive year from the Northern Kentucky Chamber of Commerce.

dbaDIRECT currently manages more than 3,000 corporate databases. Data infrastructure as a managed service is suited for data-intensive companies in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, retail, utility and consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 industries. dbaDIRECT's broad appeal is because it is one of the only service providers who can manage all major database platforms: Oracle, UDB See DB2 UDB.

udb - Universal Debugger
 DB2, Sybase and SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. .

Data IM (data infrastructure as a managed service) is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a pioneer and leader in the Data IM market since 1998.

About dbaDIRECT Inc.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, Sybase, SQL Server) using the ONguard IM process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System.  70 Type II compliant. The company's international Data Operations Center The facility or location on an installation, base, or facility used by the commander to command, control, and coordinate all crisis activities. See also base defense operations center; command center.  is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 28, 2006
Words:512
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