cFares Names Blanc & Otus as Public Relations Agency of Record.

SAN FRANCISCO -- Blanc & Otus today announced that it has been named public relations agency of record by a new entrant into the online travel market, cFares. Working with cFares, Blanc & Otus will focus on creating brand awareness for the company as well as helping to drive membership enrollment.

"The Blanc & Otus team quickly assessed our market and provided us with an innovative, aggressive PR plan that is already yielding quantifiable results," said Vajid Jafri, chairman and CEO for cFares. "We're confident that B&O is the optimum public relations partner to help us drive market awareness and build momentum as we move toward our goal of revolutionizing the online travel industry."

cFares is the first travel service that offers exclusive worldwide fares to its members. The company's relationships with the world's top airlines and ticket consolidators allows cFares to search for and deliver fares not typically available to other online travel sites. As a result, cFares consistently delivers better fares than the traditional online sites, and frequently saves travelers hundreds, and even thousands, of dollars. The company's proprietary continuous search and dynamic pricing technologies allow cFares to offer unique value-added services that benefit both travelers and airlines. cFares is a venture-backed company located in Silicon Valley whose management team has extensive travel, Internet, software, and consumer marketing experience. More information about cFares can be found at www.cfares.com.

"Blanc & Otus brings a passion for innovation, the strategy to communicate value, 20 years of high-tech expertise, and the drive to establish our clients as market and thought leaders," said Quinn Daly, Blanc & Otus general manager. "With its unique value-added services that benefit both travelers and airlines, proven management team, and business strategy, we think cFares is well positioned for market leadership."

About Blanc & Otus

Blanc & Otus is the most resourceful, tenacious public relations agency you will ever work with. With a 20-year history in the fiercely competitive world of high-tech PR, our people's expertise extends across business-to-business, consumer and emerging technologies. But most importantly, we know how to make PR work in an imperfect world.

More than just knowing technology, Blanc & Otus people are self-motivated communicators who love to compete -- and win. Virtually any agency can get you coverage if you've got all the customers in the world, willing and available executive spokespeople, a rock-solid product strategy and no 800-pound gorillas to compete with. But if you need to get more than your fair share of voice -- if your company is faced with as many communications challenges as business opportunities -- then you need Blanc & Otus. Unlike other PR firms, we employ a proven combination of market research and creative thinking to solve our clients' problems, relentlessly.

Our mission is to change the opinion and buying behavior of our clients' customers, investors, partners and employees. During the past 20 years, Blanc & Otus has represented companies in every stage of development -- from start-up to household brand-names -- and has been in the thick of PR battles in multiple markets. Throughout it all, Blanc & Otus has applied a rigorous research-driven approach to finding the best pressure points to leverage with media, analysts and events, which means we know how to prioritize your PR budget so that together we will measurably improve your business.