athenahealth Launches PartnerWise Affinity Program; Offers Alternative to Traditional VAR and Professional Service Models.Program Leverages athenahealth's Unique Business Model to Offer Financial Benefits to Healthcare Professional Service Firms, Medical Societies, and VARs WATERTOWN, Mass. -- athenahealth, Inc., the premier provider of web-based services, knowledge, and software for medical practices, has launched its PartnerWise Affinity Program. The PartnerWise Affinity Program is designed to harness athenahealth's expanding physician network and unique business model to offer significant benefits to professional service firms (including healthcare consultants and accountants), medical societies, and value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. who are interested in significantly improving the financial performance of their physician customers and members. athenahealth's new PartnerWise Affinity Program is designed to provide unique benefits to meet the needs of various partner types: * Professional Service Firms - Healthcare consultants and accountants that recommend athenahealth's services benefit in two ways. First, their clients enjoy the direct financial improvements that result from being part of the athenahealth network (comprised of over 8,000 physicians nationwide). Second, athenahealth provides practice performance benchmarking data through an extensive set of real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. reporting tools that enable medical practices to monitor their performance and professional service firms to more effectively consult. * Medical Societies - athenahealth partners with medical societies to offer benefits that directly enhance membership value and support the societies' critical advocacy initiatives. The PartnerWise Affinity Program enables medical societies to offer discounts on athenahealth services to their physician members, which can have a positive impact on membership. The Ohio State Medical Society (OSMA OSMA Office of Safety and Mission Assurance (NASA) OSMA Ohio State Medical Association OSMA Oklahoma State Medical Association OSMA Ontario Sheep Marketing Agency OSMA One Square Meter Array ), a PartnerWise partner, has attributed more than 300 new members directly to partnering with athenahealth. The second benefit of a partnership with athenahealth is related to advocacy. Data from the athenahealth network is also made available to the medical society partner to support their advocacy efforts. athenahealth's payer-specific days in accounts receivable accounts receivable n. the amounts of money due or owed to a business or professional by customers or clients. Generally, accounts receivable refers to the total amount due and is considered in calculating the value of a business or the business' problems in paying data has allowed the OSMA to facilitate lobbying efforts related to the enforcement of the state's prompt pay laws. * Value-Added Resellers (VAR) - athenahealth has recently introduced an Independent Sales Representative (ISR (Interrupt Service Routine) Software routine that is executed in response to an interrupt. ) offering designed specifically for software value-added resellers. This innovative program changes the traditional VAR model by lowering the reseller's initial and ongoing costs and providing high-margin annual recurring re·cur intr.v. re·curred, re·cur·ring, re·curs 1. To happen, come up, or show up again or repeatedly. 2. To return to one's attention or memory. 3. To return in thought or discourse. revenue streams. "athenahealth's distinct combination of intuitive software Application programs that have a friendly interface and work like users would expect. Menu functions are available in a logical order that one finds natural. The most common functions are presented in one menu or are located at the top of the menu list rather than being buried in rigid , billing intelligence, and their results-oriented service approach has resulted in a practice management solution that provides immediate access to key medical practice workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. data," said Jeffery Daigrepont, principal, The Coker Group. "As a consultant, this kind of functionality allows me to be significantly more efficient as I look to guide my physician customers. As an athenahealth partner, I can help my athenahealth clients without having to book a flight or leave my office. This is a great way to save money and time, yet still accomplish my objectives." The athenahealth ISR program represents a significant departure from traditional VAR channel programs, which typically require resellers to sell packaged software See software package. all the way to the close of sale, and then provide implementation, training and on-going support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , which require considerable staff and technology overhead. Since athenahealth offers web-based back office services, for which physicians pay a percentage of collections, athenahealth is able to structure a very different kind of program for its ISRs. "athenahealth has a different approach to software resellers because we don't sell software - we sell a service which happens to include the top-ranked practice management software in the country," said Derek Hedges, director of channel management at athenahealth. "We're seeing a growing contingent of partners who are very excited about leveraging their relationships to build recurring revenue, rather than running low-margin, high-overhead software maintenance operations." The PartnerWise Affinity Program provides athenahealth partners with tools to identify and pre-qualify prospects and then work with athenahealth representatives to develop customer-specific ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). and new business. This model of collaboration couples a partner's deep relationships and local knowledge with athenahealth's extensive experience and expertise in the revenue cycle process which ultimately leads to enhanced value for the customer. For more information on the athenahealth PartnerWise Affinity Program please visit, http://www.athenahealth.com/campaign/partner/index.php. About athenahealth, Inc. athenahealth provides the only physician revenue and clinical cycle management offering that integrates web-based practice management and EMR (ElectroMagnetic Radiation) The emanation of energy from everything in the universe. Although the EMR from electrical and electronic devices is typically measured for practical, every-day situations, every object, including humans, emanates energy. software, continually con·tin·u·al adj. 1. Recurring regularly or frequently: the continual need to pay the mortgage. 2. updated payer knowledge, and back office processing specialists into a single service. The results are faster payment at lower cost, increased patient care, higher revenue retention and less hassle Hassle () is a location in Närke, Sweden, where a Celtic treasure was found in 1936. It comprises a large bronze cauldron which contained two Bronze Age swords of the Hallstatt type, a pommel of bronze, two bronze buckets with for the more than 8,000 providers using athenahealth nationwide. The company collects close to $2 billion on behalf of its clients annually. athenahealth is dedicated to helping providers make optimum use of their time, ultimately improving the quality of service delivered and the financial reward for it. For more information about athenahealth, visit our Web site at www.athenahealth.com or call 1-888-652-8200. |
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