americangreetings.com Names Alexander Ogilvy and Ogilvy Public Relations Worldwide Team as Agency of Record.SAN FRANCISCO--(BUSINESS WIRE)--July 19, 1999-- americangreetings.com, a subsidiary of American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic (NYSE NYSE See: New York Stock Exchange :AM), today announced it has selected Ogilvy Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and its Alexander Ogilvy Alexander Charles Ogilvy (born 12 November, 1996) is a distant relative of the British Royal Family and is 35th in the line of succession to the British Throne. He is also related to the royal families of Greece and Denmark through his great grandmother Princess Marina, Duchess of unit as its agency of record. The firm was chosen because of its ability to provide both extensive experience and expertise in the electronic commerce sector and its depth of knowledge in building and supporting a consumer brand. The Alexander Ogilvy and Ogilvy PR team is charged with leading the public relations initiatives to create the most highly recognized brand for social expression on the Internet. Additionally, the agency will be handling investor relations Investor relations The process by which the corporation communicates with its investors. efforts for the company as it prepares for an initial public offering later this year. The new account will be serviced out of the agency's San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Chicago offices, with David Park
David Park (1911–September 20, 1960) was part of the post-WWII alumnae of the San Francisco Art Institute which was called the California School of Fine Arts , vice president of strategic marketing, heading the team in San Francisco. "Given that we aim to reach both mainstream consumer and technology audiences as we redefine our Internet brand, Alexander Ogilvy and Ogilvy PR were the clear choice for us," said Bill Van Cleave cleat, cleave claw of any cloven-footed animal. , vice president for product management and corporate marketing, americangreetings.com. "We were impressed by the combination of the firm's consumer Internet experience, branding expertise and the on-target creative concepts the team presented." americangreetings.com represents the largest e-commerce account on the agency's strategic client roster, which consists of other leaders in the consumer Internet space, including eToys, Cooking.com, Looksmart, Della & James and CheckOut.com, to name a few. "The americangreetings.com account marks another strategic victory in our effort to partner with clients that are pushing the envelope on the consumer technology front," said Pam Alexander, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Alexander Ogilvy Public Relations Worldwide. "We're thrilled with the opportunity to lead americangreetings.com's public relations efforts to help build one of the most powerful consumer brands on the Internet." About American Greetings and americangreetings.com American Greetings is the world's largest publicly held creator, manufacturer and distributor of greeting cards See e-card. and social expression products. With headquarters in Cleveland, Ohio, American Greetings employs more than 20,000 associates around the world and has one of the largest creative studios in the world. For more information on the Company, visit the site on the World Wide Web at http://www.americangreetings.com. americangreetings.com is a leading provider of personal and social expression content for the digital marketplace. The company's award-winning Web site offers more than 3,000 online greetings conveniently available on www.americangreetings.com and through America Online at keyword: AG. With ten titles distributed at retail nationwide, American Greetings is also the leading brand in the print creativity software category. The company's key alliances include a marketing partnership with America Online as its premier provider of online greetings, as well as strategic agreements with the Lycos Network, over 10,000 affiliate Web sites linked to americangreetings.com, and Mattel for American Greetings branded consumer software products. About Ogilvy Public Relations and Alexander Ogilvy Public Relations Worldwide Ogilvy Public Relations Worldwide is a leading international communications firm with specialty practices in health and medical, strategic marketing, technology, corporate communications and public affairs. Headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Ogilvy PR partners with clients across the world from its 38 offices in the United States, Europe and Asia and through affiliate relationships worldwide as part of the WPP Group, one of the worlds' largest marketing communications companies. Ogilvy PR's corporate web site is located at http://www.ogilvypr.com. Alexander Ogilvy Public Relations Worldwide is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Ogilvy Public Relations Worldwide and is a leading strategic communications firm focused on the global information technology market. Alexander Ogilvy employs more than 190 communications professionals, with offices in Atlanta, Boston, Dallas, Denver, London, Los Angeles, Menlo Park, New York, San Francisco and Washington, DC. The company concentrates on emerging and high-growth market segments: e-commerce tools and applications, Internet infrastructure, interactive media, networking and telecommunications, information appliances and enterprise information systems. The agency's closely managed client roster includes such industry-leading companies as Qwest Communications, NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers , Tektronix, Motorola, Merrill Lynch, Ascend Communications, eToys, Critical Path, Ticketmaster Online-CitySearch and Nexabit. Alexander Ogilvy's corporate Web site is located at http://www.alexanderogilvy.com |
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