airwide solutions Launches a Smarter Device Management Solution; air'x'change Brings the Handset into the Heart of the Operator's Service Delivery Environment.

LONDON -- airwide solutions, a global provider of mobile infrastructure software to enable secure mobile messaging, content delivery, mobile device management and fraud prevention solutions to wireless operators, today announced the launch of air'x'change, a powerful and flexible mobile device management solution that improves the mobile user experience.

air'x'change brings the handset into the heart of the operator's service delivery environment by providing a device-profiling data store that is mapped to a complete view of devices present on the network. Therefore, interactions of services with devices always incorporate their capabilities. It also provides complete data analysis of subscriber and handset activities on the network providing operators with the business intelligence required to follow subscribers' preferences and adjust services and marketing campaigns accordingly.

air'x'change uses its real-time information to proactively configure the device over-the-air for data services. Subscribers can then immediately start using revenue-generating services the moment the handset is powered on the network.

"The real benefit of air'x'change is in the ability to increase usage of new services and bring more revenues for the operator," commented Vince Kadar, CTO of airwide solutions. "It provides mobile operators with a complete view of their device portfolio and gives them the opportunity to better target and customize services. In addition, over-the-air provisioning gives subscribers seamless access to new services. The result is a smarter device management tool providing a superior user experience."

About airwide solutions

airwide solutions is a global provider of mobile infrastructure software to enable secure mobile messaging, mobile device management and fraud prevention solutions to over 70 wireless operators worldwide. airwide solutions was founded on July 26, 2004, following the merger of Schlumberger Messaging Solutions (MSG) and Taral Networks. airwide solutions has a rich tradition of innovation. airwide solutions sent the first commercial SMS (Short Message Service) in 1992 and deployed the first A2P (Application to Person) MMS push gateway in 2004. Core products include: SMSC, MMSC, tools to improve Premium Messaging delivery, Device Management and Fraud Prevention solutions. airwide solutions has regional offices in England, Canada, Australia and the United States. Please visit www.airwidesolutions.com for more information.