adplex Names Vice President, Interactive Marketing.Steven Ste´ven n. 1. Voice; speech; language. Ye have as merry a steven As any angel hath that is in heaven. - Chaucer. 2. An outcry; a loud call; a clamor. To set steven to make an appointment. Goforth leaves retail giant Catalina Marketing to join Houston-based interactive marketing leader HOUSTON -- adplex, an interactive marketing services firm with in-depth grocery and retail expertise, today announced that Steven Goforth has joined the company as vice president of interactive marketing. Prior to joining adplex, Goforth held the position of executive director of innovation for Catalina Marketing Corp., a retail marketing services company. With expertise in grocery, marketing, emerging retail trends and new channel development, Goforth has worked in a variety of executive-level positions at companies such as Catalina Marketing, Fujitsu and American Stores American Stores was the name of a United States chain of supermarkets. It was formed in 1917 when Acme Markets merged with four other Philadelphia area grocery chains into American Stores. American Stores would grow to 1,700 stores in 40 states with $15 billion in sales. (Jewel-Osco). In his role at adplex, Goforth will focus on promoting the agency's marketing and digital services. In addition to a full suite of printing services, adplex offers grocery and retailers a wide range of marketing services, such as loyalty marketing, direct marketing, brand management, creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"Steven's background in retail and grocery marketing, coupled with his strong technical know-how, are a perfect match for adplex's core capabilities," said Galen Galen (gā`lən), c.130–c.200, physician and writer, b. Pergamum, of Greek parents. After study in Greece and Asia Minor and at Alexandria, he returned to Pergamum, where he served as physician to the gladiatorial school. Walters, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , adplex. "He is going to bring a wealth of knowledge to our customers that will help them achieve their overall goal of increasing market share." Goforth holds his bachelor's and master's of business administration degrees from the University of South Florida • • [ , Tampa. About adplex adplex is an innovative consumer marketing services company with leading-edge technology tools aimed at maximizing customer acquisition, retention and sales growth. With a 25-year proven history and an experienced staff of 250 employees, the firm offers start-to-finish, in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. digital and traditional marketing solutions including strategy development, direct marketing, loyalty marketing, market research and analytics, creative, production, photography, printing and distribution. adplex has a strong foundation in multi-location retail marketing and a roster of established, brand-name clients. Headquartered in Houston, adplex has offices in Dallas, Phoenix and Greensboro, N.C. |
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