adam.com Partners With McGraw-Hill Higher Education to Provide Enhanced Educational Resource.Business Editors and Health/Medical/Technology Writers ATLANTA--(BUSINESS WIRE)--Feb. 5, 2001 adam online anatomy linked with leading medical textbooks adam.com, Inc. (Nasdaq: ADAM), a leading creator and syndicator of health information for the eHealth and eLearning markets, today announced an alliance with McGraw-Hill Higher Education higher education Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. , a division of the McGraw-Hill Companies, that enhances leading anatomy and physiology textbooks through a link with adam online anatomy (AOA AOA American Optometric Association; American Orthopsychiatric Association; American Osteopathic Association. AOA 1 American Orthopaedic Association 2 American Osteopathic Association, see there ). AOA is a dynamic, interactive program that enhances the teaching and learning of anatomy. Users of McGraw-Hill anatomy and physiology textbooks receive a password to access AOA, a digital database of more than 20,000 anatomical structures within fully dissectible dis·sect tr.v. dis·sect·ed, dis·sect·ing, dis·sects 1. To cut apart or separate (tissue), especially for anatomical study. 2. male and female bodies. AOA is web-enabled and offers a full complement of interactive tools for online exploration of human anatomy Human anatomy is primarily the scientific study of the morphology of the adult human body.[1] It is subdivided into gross anatomy and microscopic anatomy.[1] . "Our partnership with adam.com combines the strength of our leading anatomy and physiology textbooks and AOA's interactive capabilities, resulting in a dynamic, rich learning experience for the student," said Michael Lange Michael Lange is an American television director. Lange's best known directorial work has been on the television series The O.C., Beverly Hills, 90210, The Larry Sanders Show, Northern Exposure, Eureka, The Pretender, , editor in chief of the Science, Engineering and Math group of McGraw-Hill Higher Education, a unit of McGraw-Hill Education. "McGraw-Hill Education has been an innovator for well over 100 years," said Robert S. Cramer, Jr., adam.com's chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "For both parties, this is the start of a relationship with strong potential for accelerating revenues." About adam.com For more than a decade, adam.com (NASDAQ: ADAM) has been at the forefront of developing the world's most interactive and engaging health and medical information. Today, through partnerships with companies including Yahoo!, WebMD, the National Library of Medicine, and Pearson PLC, adam.com has quickly become the leading creator and distributor of engaging, interactive health and medical content to millions of consumers, professionals and students around the world. adam.com's proprietary content library features a medical encyclopedia covering 4,000 diseases and conditions, 40,000 medical illustrations, health education presentations, 3-D image models, virtual tours Virtual Tours The phrases panoramic tour and virtual tour are often used to describe a variety of video and photographic based media. The word panorama indicates an unbroken view, so essentially, a panorama in that respect could be either a series of photographs or panning video of the human body, broadcast-quality animations, and topic-specific health centers. About McGraw-Hill Education McGraw-Hill Education is a division of The McGraw-Hill Companies (NYSE NYSE See: New York Stock Exchange : MHP MHP Multimedia Home Platform (consumer electronics) MHP Milliyetci Hareket Partisi (Turkish: National People's Party) MHP Mobile Home Park (district) MHP Maximum Human Performance ), a global information services See Information Systems. provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's and Business Week. Founded in 1888, the corporation has more than 400 offices in 32 countries. Sales in 1999 were $4.0 billion. Additional information is available at www.mcgraw-hill.com. Forward-Looking Statements Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors that could affect adam.com's actual results, performance or developments include general economic conditions, development of the Internet as a source of health information, pricing actions taken by competitors, demand for the adam.com's health information, regulatory changes, and other laws that impact how the adam.com conducts its business. Note to Editors: adam.com is a trademark of adam.com. All other products mentioned are trademarks or registered trademarks of their respective companies. |
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