adMarketplace Chooses Entrieva's ClickSense(TM) Platform to Enhance Ad Targeting; Entrieva Enables adMarketplace to Deliver Highly-Relevant Campaigns to Generate Maximum Results.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & RESTON, Va. -- adMarketplace, a division of Conducive Corporation, has chosen Entrieva, a leading advertising technology and solutions provider, to help target ads for its Network. Entrieva's ClickSense(TM) contextual targeting solution allows ads to be served based on the relevance of page content and without production time or technical effort. As the ads achieve a higher degree of relevance for the viewer, the ads become more valuable to the viewer and perform better for both publishers and advertisers. Entrieva's ClickSense(TM) provides easy-to-understand content categories for both media sellers and media buyers. Coupled with Conducive's adMarketplace self-service advertising system, ClickSense(TM) closes the gap between content and advertising, resulting in campaigns of greater value for publishers and advertisers and increasing ECPM eCPM Effective CPM (Cost Per Thousand impressions; advertising) ECPM European Christian Political Movement ECPM Ecole Européenne de Chimie, Matériaux et Polymères (Strasbourg) ECPM External Combustion Power Module and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). yield. "We are pleased to add Conducive to Entrieva's growing ClickSense(TM) customer base," said Tom Lewis, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Entrieva. "Conducive has one of the most robust advertising and publisher clientele in the industry." Jim Waltz, CEO of Conducive, says, "Expanding the quantity and quality of our ad targeting is a key element to the turnkey advertising services we provide to our blue chip customers. Entrieva's contextual targeting ClickSense(TM) technology enables us to offer a best-of-breed contextual sensing for our targeted ad delivery solution. We researched a number of technology approaches, and found that Entrieva's patented taxonomical system achieved the highest `relevancy' factor for our publishers. We are extremely pleased with the results and look forward to a growing partnership with Entrieva." About adMarketplace adMarketplace is a unique auction-based advertising system that uses contextual and behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. to match the most effective ads to publisher content in real time. Its executive team has helped build some of the Internet's largest and most successful companies such as DoubleClick with a proven track record of success in both traditional and online media. adMarketplace provides the technology behind eBay Keywords, and eBay Keywords Germany. A division of Conducive Corporation, adMarketplace is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and offices in Vancouver and Berlin. About Entrieva Entrieva, Inc., founded in 1999, provides its innovative advertising infrastructure software technology and knowledge management solutions to some of the world's largest pharmaceutical, telecommunications and internet media companies as well as major US government and military organizations. The Company is venture funded and based in Reston, Virginia Reston is an internationally known planned community whose goal was to revolutionize post-World War II concepts of land use and residential/corporate development in American suburbia. . ClickSense(TM), launched in 2004, is a hosted service for contextually targeting ads - text or banners - or dynamic content, from any text stream - search queries, web pages, RSS feeds, emails, etc. |
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