ad:tech 1MPACT: Key Metrics for Marketers Launches February 28; New 1MPACT Series Brings Interactive Marketing Conferences to 10 Key Cities through April 2006.

SAN FRANCISCO -- ad:tech expositions, LLC (www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, launches ad:tech 1MPACT: Key Metrics for Marketers (1MPACT) at the Hilton Seattle Airport & Conference Center on February 28, 2006. Announced at ad:tech New York last November, 1MPACT builds on the success of existing global ad:tech events to delve deeper into the measurement, ROI and analytics side of Web marketing, while expanding ad:tech's reach into 10 critical interactive marketing cities throughout the United States and Canada.

The 1MPACT series brings together interactive marketing professionals, thought-leaders and solutions providers in the digital analytics space. The day-long event, which kicks off a 10-event series that is running through the first week of April, includes vendor-neutral and independent third-party presentations and hosts a product and services showcase.

"ad:tech 1MPACT brings veteran speakers from the five global ad:tech events, experts in the media and Web site analytics field, and suppliers in the interactive marketplace to new audiences in compact, content-rich, one-day events," said Don Knox, Vice President of ad:tech expositions. "The series delivers practical, real-world knowledge, case studies and tools to marketing professionals, and offers a unique forum in which to network and connect. The goal is embodied by our tagline: one day, one focus, one community."

ad:tech anticipates 200 to 250 marketers will attend the event in each location to learn the latest concepts and best practices surrounding media and Web metrics, including how to measure the success and the ROI of their online marketing investment and how to optimize online environments to illuminate brand identity, increase sales and track directly to the bottom line.

"Through its national shows in San Francisco, Chicago and New York, ad:tech has long kept advertisers informed and knowledgeable in the ever-shifting world of interactive marketing. With the growing technology, the industry is no longer set solely in the traditional advertising hubs, so expanding into these 10 cities shows great foresight and leadership on the part of ad:tech," said Peter Shih, executive vice president of marketing and communications for the American Advertising Federation (AAF). "The convenience and timesaving of a local, one-day event respects ad:tech's customers, bringing what they need to them in a quick, efficient way."

The AAF, Search Engine Marketing Professional Organization (SEMPO) and the Web Analytics Association (WAA) are partnering with ad:tech to promote 1MPACT. These nonprofit professional associations work to increase awareness and promote value in each of their focus areas, so their endorsement of the series speaks highly to its importance to the entire industry.

Keynote "Tracking the Customer Funnel 2006," by Jim Sterne, founder of Target Marketing and WAA president, kicks off the day. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses 20 years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne's address leads into a full day of breakout sessions and presentations that cover the interactive marketing world from media planning to program measurement and the strategies, technologies, solutions and tools needed to optimize each step.

Other sessions include "Integrated SEM Campaigns" showing what top SEM firms are doing in organic and paid search campaigns; "Designing the Conversion Funnel with Personas" exploring Persuasion Architecture techniques; "Campaign Optimization" examining concepts of effective landing page design and management; and "Buzz, Blogs, and Beyond" instructing how to conduct an email audit, how to understand a brand's position in the blogosphere and how to measure the success of both.

The 1MPACT event will close with ad:tech Connect LIVE!, an in-person interactive experience that brings marketers together to network and build community.

"The 1MPACT series combines pragmatic solutions to the challenges of interactive marketing with the novel experience of ad:tech Connect LIVE!, promoting the theme of 'one day, one focus, one community,'" said Susan Bratton, ad:tech Chair. "1MPACT brings together current and future stars of the industry to discuss hot topics and participate in educational showcases that highlight many ways to create community with their peers, their customers and within their organizations."

After Seattle, ad:tech 1MPACT: Key Metrics for Marketers will continue with sessions around the country:

--  Phoenix, Ariz.               March 2, 2006
    --  Los Angeles, Calif.          March 7, 2006
    --  Dallas, Texas                March 9, 2006
    --  Atlanta, Ga.                 March 14, 2006
    --  Denver, Colo.                March 16, 2006
    --  Boston, Mass.                March 21, 2006
    --  Toronto, ON                  March 23, 2006
    --  Cincinnati, Ohio             April 4, 2006
    --  Ft. Lauderdale, Fla          April 6, 2006

Platinum ad:tech 1MPACT sponsors include DoubleClick (http://www.doubleclick.com/us/), ExactTarget (http://email.exacttarget.com/), ForeSee Results (http://www.foreseeresults.com/), trueffect (http://www.trueffect.com/) and WebTrends (http://www.webtrends.com/). Gold sponsors include WebSide Story (http://www.websidestory.com/), Casale Media (http://www.casalemedia.com), IndexTools (http://www.indextools.com/), MetricsDirect (http://www.metricsdirect.com/), IMPAQT (www.impaqt.com), Inbox (http://www.inboxmarketinginc.com/), Efficient Frontier (http://www.efrontier.com/efficient_frontier/) and more than 20 other industry leading organizations. Special event sponsors include theorem (http://www.theorem.com/), BURST! (http://www.burstmarketing.com/) and Volusion Inc (http://www.volusioninc.com/). 1MPACT's national media sponsors are Adrants (http://www.adrants.com/), JupiterResearch (http://www.jupitermedia.com/) and Webmaster Radio (http://www.webmasterradio.fm/). Local association chapters from the IMA, BMA and DMA are participating in select cities.

For public information or to register, please visit www.ad-tech.com/impact.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, London and Shanghai. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

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