aQuantive Inc. Announces 2004 Fourth Quarter Earnings Release Date.

SEATTLE -- aQuantive, Inc. (Nasdaq:AQNT), a digital marketing and technology company and parent company to interactive agency Avenue A/Razorfish, advertising technology provider Atlas DMT, and performance media company DRIVEpm, today announced that it will release results for the fourth quarter and year ended December 31, 2004, on Wednesday, February 16, 2005.

An investor conference call and webcast will be held on Wednesday, February 16 at 8am PST/11am EST. Further details regarding the call and webcast will be available on the Investor Relations section of the Company's website at www.aquantive.com/investor.

About aQuantive, Inc.

aQuantive, Inc. (Nasdaq:AQNT), a digital marketing services and technology company, was founded in 1997 to help marketers acquire, retain and grow customers across all digital media. Through its operating units, full-service interactive agency Avenue A/Razorfish (www.avenuea-razorfish.com), Atlas DMT (www.atlasdmt.com), a provider of advertising technology solutions, and DRIVEpm (www.drivepm.com), a performance media company, aQuantive, Inc. is positioned to bring value to any interaction in the digital marketplace. aQuantive, Inc. (www.aquantive.com) is headquartered in Seattle. Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.